October 12, 2009

The Extraordinaries: Building the ‘micro-volunteering’ movement

JD LasicaAt Net Tuesday last month and the recent gathering of social change organizations at Chronicle Books, both in San Francisco, participants heard from Jacob Colker, co-founder and CEO of The Extraordinaries about their ambitious effort to kick-start a “micro-volunteering” movement of people who help worthwhile causes in their spare time through the use of their mobile devices.

Who knew that “the power of spare energy” held such potential?

I continue to be impressed by the breadth of projects being supported by The Extraordinaries — whose name, co-founder Ben Rigby told me at NetSquared, is a bit tongue in cheek but also points out that each of us is capable of contributing to the greater good in extraordinary ways. Last month Time magazine, in a listing of New Ways to Make a Difference, cited the Extraordinaries as a prime example of using new technologies to advance the social good, “from using your smartphone to view and label photos (to help digitize museum archives) to snapping a picture of a local park (to help build a map of places where kids can play).”

It’s simple to participate: Download the free “The Extraordinaries” application to your iPhone (or to a similar smart phone) or use a Web browser to peruse the list of micro-volunteer opportunities. Follow them on Twitter at @extraordinaries. Sundeep, a principal in the organization, taught an online class about micro-volunteering last week on eduFire; look for others in the near future. Continue reading