January 3, 2019

Connecting our communications work to our mission

Caroline AvakianAs many of my nonprofit communications colleagues do this time of year,  I look back on my year and wonder how I will move forward more purposefully and meaningfully in my communications work this new year.

Having been fortunate enough to do this work for over 15 years, I sometimes skip over connecting the bottom-line – the ‘do-gooder’ part – and go straight into the “doing” part of the work.

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