Photo courtesy of kowitz (Creative Commons)
Start with a strategy to expand your reach to potential supporters
Guest post by Cassie Bair and Jenifer Snyder
The U.S. is going mobile. Even as people increase their number of mobile devices, many nonprofits are still hesitant about adding mobile to their organization’s initiatives. Misconceptions such as which tools are available through mobile for data collection, engagement and fundraising cause nonprofits to incorrectly believe that mobile can be a lot of work with little return.
The fact is, mobile is no longer just an exciting new addition to fundraising or engagement, but a tool that supporters expect you to have. The data around mobile proves it is a worthwhile venture for many nonprofits – beyond times of disaster. More than 20 percent of a typical organization’s web traffic comes from a mobile device. (Do you know your number?) Those users are generally more engaged online, through SMS, and donate via text as well as in other ways. Continue reading