May 16, 2019

10 mobile marketing mistakes nonprofits must avoid

mobile marketing

Post by Aby League

Are you a small nonprofit, or are you a marketer with a nonprofit client? Do you find it hard to hit the KPIs? We can’t blame you. Coming up with a proper marketing strategy for a nonprofit organization can be tricky because you’re not just selling a product, you’re also selling a cause.

But the rise of smartphones and mobile-focused marketing has made it easier for marketers — especially those working for nonprofits — to reach their audience. Whether or not you have a mobile strategy or are just developing one, you should be aware of these commonplace mobile marketing mistakes to avoid so that you can reach or even surpass your KPIs (key performance indicators). Continue reading

April 23, 2013

Is your nonprofit using responsive mapping?

Geoloco-on-iPad

Photo by ipadhacks (Creative Commons)

Reach your on-the-go audience with mobile tech

Guest post by Brett Meyer and Betsy Ensley
ThinkShout, Inc.

By now, you may be tired of hearing about how important it is to think about “mobile.”

For one thing, it’s a huge topic. Do you need to think about mobile marketing? SMS fundraising? Responsive design vs. a dedicated mobile site?

The answer is, of course, “Yes.” But then you get into problems of time, scale, and cost, because really, mobile needs to be thought of holistically, not in some piecemeal, “Oh, the Red Cross raised a lot of money, so we should do a mobile fundraising campaign, too” kind of way.

Just for fun, let’s review the numbers, because they’re becoming more compelling all the time. Up to 23% of all web traffic flows through mobile devices already. According to Pew, of American adults:

  • 26% own an e-reader
  • 31% own a tablet computer
  • 87% have a cell phone
  • 45% have a smartphone Continue reading