April 22, 2011

Scenes from the Where 2.0 mobile conference


 

GroupMe, Ditto, LocalMind & some other cool apps you may not have heard of

JD LasicaIcaught a fair chunk of the Where 2.0 conference yesterday in Santa Clara, Calif., plus part of Tuesday’s sessions. I think it’s fair to say this is the best annual gathering of thought leaders in the mobile space — people from the future who beam in to bring us up to speed on where this whole mobile revolution is taking us.

Here’s my modest Flickr photo set of 14 images.

I got to spend some time with two of the rock stars of the mobile world: Di-Ann Eisnor, VP Community of the cool beat-traffic-jams app Waze, and DJ Patil (another initial guy), former chief scientist of LinkedIn and now chief product officer of the hot startup Color, which recently raked in $41 million in venture backing.

I’m always impressed by the visual eye candy at Where 2.0 and this gathering was no exception. Check out the 90-second clip above, Waze Presents: An LA Traffic Story (music), which visually represents a 24-hour time lapse of traffic congestion, accidents, police activity and more in Los Angeles, based on the automatic GPS tracking in the Waze app as well as reports by Waze members. Fun!

Some other highlights from Where 2.0

Serendipity panel
Alexa Andrzejewski of Foodspotting, Jyri Engestrom of Ditto, Di-Ann Eisnor of Waze.

I didn’t get to all the sessions I wanted to, but here are a few other highlights and takeaways:

• Good to meet the folks behind SeeClickFix, a site that lets people report community problems to local government, and one that I’ve admired for some time.

“We’re getting to the point (where) almost everything can have a unique identifier associated with it — things, people, even plants and animals. Then the whole conversation changes.”
— Jyri Engeström, Ditto

• My favorite new toy: the GroupMe app, a group messaging service for ad hoc groups of friends, family, co-workers, college buddies. Says co-founder Steve Martocci: “It’s like a it’s like a reply all chat room on your phone. … This is a very intimate tool that’ll buzz everyone’s pocket.” Yowza!

• 40 percent of ratings on Yelp is coming in through mobile devices. Yelp now has 50 million unique visits per month in eight countries.

• One out of every 10 Israelis (not just drivers) uses Waze.

Localmind is a new service that allows you to send questions and receive answers about what is going on — right now — at places you care about. If it scales, this would be an awesome service.

• Loved this quote from Jyri Engeström of Ditto (just downloaded the app: “Looking to hang out? Find out what your friends are up to, have a conversation, or get a group together. Ditto makes it easy to get recommendations about restaurants, movies and things to do.”):

“A lot of the conversation that goes on at conferences like Where 2.0 is based on the assumption that we’re talking about places and buildings. But the resolution of social objects is getting higher and higher so we’re getting to the things scale and person scale, with almost everything being able to have a unique identifier associated with it — even plants and animals. Then the whole conversation changes.”

• Raffi Krikorian of Twitter: “People want to say ‘I’m in Vegas, baby!’ without giving away their exact location.” His hourlong talk about the different tiers of “local” was fascinating. I was also digging terms like “geohash.” And: “The holy grail of geo-location is to use some kind of GPS triangulation.” Follow him on Twitter at @raffi.

• Jack Abraham, Director of Local at eBay: “Any product that can be digitally distributed, will be.” He noted there were 465 million active IP addresses in 2009 and that number continues to balloon. Also: ecommerce still makes up only 5 percent of all commerce in the United States. Continue reading

September 27, 2010

How nonprofits can get started with mobile

How nonprofits can get started with mobile from JD Lasica on Vimeo.

 

Some tips about how to create an effective mobile campaign

This is part two of a two-part series on how organizations can use mobile tech for social good. See part one: A beginner’s guide to mobile fundraising.

JD LasicaWith the explosion of mobile giving in the wake of this year’s humanitarian relief efforts in Haiti and the Gulf Coast, nonprofits and social change organizations are now taking a new look at what mobile might be able to do for their own causes.

Nicola Wells, regional field director for the Center for Community Change’s Fair Immigration Reform Movement, offers nonprofits a half dozen tips about how to get started with mobile and create an effective mobile campaign, whether for fundraising, recruiting or other goals. The 11-minute interview was conducted just after we presented the Mobilize Your Cause bootcamp at City University of New York as part of Personal Democracy Forum.

The Fair Immigration Reform Movement is a national coalition of immigrants rights groups whose work in social media has three goals: to build a list of individuals who can be called upon when needed to press for immigration reform legislation; to communicate important news and information to those individuals as the campaign evolves, and to engage those supporters and build a relationship with them.

Mobile was a key component of the strategy. Watch, download or embed the video on Vimeo

Nicola noted that immigrants and people of color tend to use mobile more than the general population, and a lot of FIRM’s supporters did not have computers and did not belong to Web-based communities like Care2 or Change.org. Thus, mobile was the perfect tool for keeping in touch with them.

Wading into the mobile space should not be done lightly, however. “It really takes a lot of staff time just to set up the mobile piece: to create the messaging, do the copy editing and to deal with the day-to-day functioning of the list,” she says.

When the mobile initiative got underway, the executive team had to make sure they had staffing in place and in alignment, including having a key manager of the social media team involved in the mobile campaign. Next, they dedicated to the team a tech expert who was familiar with mobile campaigns and brought in Mobile Commons — a text messaging platform for mobile marketing — to handle the back end.

They talked with partners before they began building the list so they could figure out the right positioning and managed to negotiate relationships to get their long-term buy-in, Nicola said. Finally, they began thinking deeply about the user experience, particularly:

  • calls to action, including urging them to attend rallies on behalf of the cause
  • alerts, so that when specific high-tension information came out, people would be in the loop
  • a feedback loop that gave members a sense of having access to the campaign

Key lessons learned along the way

Some key lessons they learned, Nicola said, were these:

  • You really have to put your short code and mobile information everywhere you put your url.
  • Person to person is the best way to sign people up, not through email.
  • Have people at your events walking through the crowd to recruit people for the mobile list. “Computers are not the best way to sign people up.”
  • Once you have a short code, try not to change it, because you’re building a brand around your code and number. For example, FIRM uses the short code JUSTICE (Justicia in Spanish) texted to 69866.
  • You really have to learn the art of communicating complex ideas in 160 characters. “Allow one or two people on your team to take ownership of that,” Nicola says. “I like to call them the gatekeepers.”

Continue reading