November 9, 2009

MySpace abandons Causes — what does it mean?

myspace-causesAmy Sample WardOn Thursday, administrators of Causes accounts on MySpace received a notice via email stating, “Thank you for the work you’ve done on Causes on MySpace. Due to the lack of activity on MySpace, we’ve decided to focus our efforts on the Causes Application on Facebook.” (See the full message here.) The message indicated that all Causes-related pages and content on MySpace would be taken down at the end of the week.

Causes, of course, is the application that lets individuals, groups and organizations support and raise funds for a particular cause.

Now, I blogged earlier this year about research that indicates very strongly we mirror our offline social barriers and segmentation in our online social networking platforms.  (Visit danah boyd’s website for more information and research on this topic.) Different communities have aligned and adopted different social networks, social media tools, communications platforms, etc. The tools we use often reflect the communities we are in, whether those communities are geographic, ethnic, or otherwise. Continue reading