July 2, 2015

Periscope for Nonprofits: A Quick Guide & Review

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Caroline Avakian Headshot finalLive streaming has been thrust into the limelight recently with the release of Periscope — a free mobile app that allows any user to live stream from wherever they are. The whole concept of Periscope is to virtually place you somewhere in the world you would never be if it weren’t for the app.

Even as a nonprofit techie, I tend to look at new apps and platforms with a bit of skepticism because I don’t always think nonprofits should jump on the bandwagon of the next new shiny app that promises a lot and underperforms. That said, I do feel it’s important to keep updated on new tools, make an educated decision on whether it’s right for your nonprofit, and have a strong reason either way as to why or why not your nonprofit is using that social tool. I’ve noticed that having a well prepared answer at the ready is especially handy at board meetings when conversations start to drift to why your npo isn’t leveraging a certain social platform.

So when Periscope came along, I did what I normally do — I downloaded it to my smart phone and started playing with the app and paying attention to how others were maximizing its potential. I quickly realized Periscope could be a powerful broadcasting tool for nonprofits.

But how do you know if it’s right for your nonprofit and if it is, how do use it effectively?

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July 28, 2014

3 powerful email marketing examples from the pros

Email Mktg

Tell stories of impact, use humor & cultivate relationships for more powerful email marketing

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonAre you looking to breathe new life into your nonprofit’s e-mail marketing?

If so, you will love these tips three from my peers:

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May 14, 2013

Five creative ways to thank your Facebook fans

Thank you

Sincerity & technology help express gratitude to supporters

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook administrators.

John HaydonIt’s easy to think about thanking your Facebook fans as something that’s nice to do – if you have the time and are in the mood. But saying thanks is a vital part of your success on Facebook, and everywhere else.

How do you thank your Facebook fans in ways that are sincere and meaningful? Below are five ways to say thanks that they’ll notice.

With cover photos

Thank you cover

1Check out the Facebook cover Dogs Trust created to thank their supports. You can also switch things up by thanking specific fans in a cover photo and even tell them why you appreciate them (a la charity:water)! Continue reading

March 27, 2013

3 ways nonprofits can use Facebook apps to motivate donors

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Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, fundraising pros, marketers.

Guest post by Jim Belosic
CEO, Shortstack

Jim BelosicAnyone who works for a nonprofit knows all too well about the donation scramble. This is why creating an impactful Facebook Page should be an integral part your marketing efforts is a no-brainer.

Facebook serves as a doorway to donors, allowing nonprofits to provide brief updates and news bites to constituents. It’s also a one-stop shop for photos, success stories, and calls to action, which reinforce the mission. Plus, Facebook is a favorite tool among nonprofits because of its low, low price of … free!

Using custom apps like ShortStack can help increase donations during fundraising campaigns. Check out these three ways that nonprofits can use Facebook apps to motivate donors. Continue reading

November 2, 2009

Forge: Helping to revitalize African communities

Refugees revitalizing African communities from JD Lasica on Vimeo.

JD LasicaOne of the most impressive people I met at the recent Social Capital Markets conference in San Francisco was Kjersten Erickson, executive director of Forge, who founded the international NGO six years ago when she was a junior at Stanford University. Forge works with refugees and war-affected populations in Africa to bring some stability to their lives.

FORGE“We provide a support system to allow refugees and post-conflict communities to rebuild and revitalize themselves,” Kjersten says in this 4-minute video interview. Forge helps about 60,000 refugees a year by offering locally tailored solutions to help them achieve self-sufficiency. The Forge team helps runs libraries, solar-powered computer training centers, agricultural loan programs and income-generating activities that “contribute to a level of economic independence that has proven to be critical to break the cycle of war and poverty in Africa,” she says.

The Forge site lets you engage with specific refugee projects pr social entrepreneurs and lets you chart their progress with blog updates directly from the field or with unfiltered monthly progress reports. FORGE primarily targets assistance to youths, preschool students, women, the elderly and vulnerable in such countries as Zambia, Botswana, the Congo, Rwanda, Angola, Burundi, Sudan and elsewhere.

Watch, embed or download this video on Vimeo

Today the Jenzabar Foundation announced it was recognizing FORGE as the inaugural winner of the Social Media Leadership Award “due to their exceptional understanding and utilization of social media technologies to support their organization’s current and future endeavors.” Continue reading