April 16, 2013

Nonprofits, online giving & secrets from the Obama campaign

online-revenue

Highlights of 2013 eNonprofit Benchmarks Study (infographic)

This is the second of two articles on NTC 2013. Also see:
Highlights of 2013 Nonprofit Technology Conference

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, educators, journalists, general public.

JD LasicaEvery year, Socialbrite takes a look at the annual study of online nonprofit trends put out by the communications firm M+R Strategic Services and the Nonprofit Technology Network. This year, we waited a couple of weeks after the report’s release to hear directly from Madeline Stanionis, creative director of M+R, who dissected the annual survey of the nonprofit sector at last week’s Nonprofit Technology Conference in Minneapolis.

The 2013 eNonprofit Benchmarks Study offers the sector’s only in-depth look at how nonprofits fared with email marketing, online fundraising and nonprofit advocacy over the past year. The report studied data from 55 generally large nonprofits in the environmental, health, human rights, international and wildlife and animal welfare sectors. As I’ve said in the past, a study of 55 large organizations — which sent 1.6 billion emails to 45 million list subscribers and raked in more than $438 million online donations during 2012 — is hardly representative of the 1.5 million mostly small nonprofits in the United States. Still, the trend lines are worth examining. Continue reading