June 19, 2013

6 reasons to give people to sign up for your email list

incentive
Photo courtesy of saskiia7 (Creative Commons)

A successful marketing strategy begins with dangling carrots for your supporters

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Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, startups, businesses, Web publishers.

John HaydonIf you visit the websites of most nonprofits, you will find a critical piece missing in their list: the building strategy. They haven’t the answered WIIFM question.

What’s WIIFM, you ask? It means “What’s in it for me?” What’s the carrot? And it’s the foundation of any successful marketing strategy.

And because people are asking themselves this question every time you ask them to join your email list, it’s also the key to building your email list. Continue reading

December 17, 2012

How to create an email drip campaign for your nonprofit


Image by Rangizzz on BigStockPhoto.com

11 tips on moving subscribers to take action

Target audience: Nonprofits, fund-raisers, cause organizations, foundations, NGOs, social enterprises, social marketers, cause advocates.

John HaydonIf you’re a regular reader of Socialbrite, you already know that email marketing is extremely effective for converting transactions like donations, renewals and action alerts.

Email is also awesome for nurturing a peer-to-peer fundraising campaign.

What is an email drip campaign?

A Facebook fan who signs a petition might receive subsequent emails encouraging him to donate, share the petition with friends or share a story on Facebook

A drip campaign is an email marketing strategy intended to get subscribers to take specific actions over the course of the campaign. Drip campaigns consists of a series of messages delivered over a specific timeframe.

For example, a Facebook fan who signs a petition would then receive a series of emails over the next few weeks encouraging him to donate, share the petition with friends or share a story on Facebook.

The benefits of a drip campaign are that you can target the right messages to the right people at the right time. Drip campaigns also tend to get more opens and click-throughs than your run-of-the-mill monthly newsletter. Finally, after you set one up, drip campaigns essentially run themselves. Continue reading