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11 tips on moving subscribers to take action
Target audience: Nonprofits, fund-raisers, cause organizations, foundations, NGOs, social enterprises, social marketers, cause advocates.
If you’re a regular reader of Socialbrite, you already know that email marketing is extremely effective for converting transactions like donations, renewals and action alerts.
Email is also awesome for nurturing a peer-to-peer fundraising campaign.
What is an email drip campaign?
A Facebook fan who signs a petition might receive subsequent emails encouraging him to donate, share the petition with friends or share a story on Facebook
A drip campaign is an email marketing strategy intended to get subscribers to take specific actions over the course of the campaign. Drip campaigns consists of a series of messages delivered over a specific timeframe.
For example, a Facebook fan who signs a petition would then receive a series of emails over the next few weeks encouraging him to donate, share the petition with friends or share a story on Facebook.
The benefits of a drip campaign are that you can target the right messages to the right people at the right time. Drip campaigns also tend to get more opens and click-throughs than your run-of-the-mill monthly newsletter. Finally, after you set one up, drip campaigns essentially run themselves. Continue reading