March 24, 2014

5 fundraising tips you can learn from JetBlue

jetblue_airport_kiosk - NEW

Keeping your donate pages simple and foolproof, like the airline’s kiosks, is the name of the game

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, general public.

John HaydonAll nonprofit marketers should fly JetBlue at least once. Just to use the check-in kiosks. If you’re not familiar with them, take a look at the one shown above.

Most of us hate the check-in process at the airport. The mixed up flights and delays. Making sure your bottles of hair products and lotions are all in order. And TSA guards, although I find them pleasant most of the time.

JetBlue isn’t going to change the TSA, but they have made make the check-in process painless!

1. No needless info: The welcome screen tells you exactly what to do (swipe your credit card or enter a confirmation number). They don’t describe every step you’ll need to go through, just the step you need to know right then.

Are your donation pages overcomplicating things with  needless information? Continue reading

December 2, 2013

Year-end fundraising checklist for nonprofits

Year-End-Fundraising-Checklist-for-Nonprofits1

Target audience: Nonprofits, cause organizations, foundations, NGOs, fund-raising professionals, social enterprises, donors.

Guest post by Nancy Schwartz
GettingAttention.org

nancy-schwartzDecember is the hands-down most powerful month to fund-raise and to strengthen relationships for the year to come. So stop cranking it out right now — for one to two hours — and start your last-chance marketing audit to uncover if you’ve been doing the right things and should quickly do more of what’s worked, or whether you need to retool pronto to wind up strong.

If your planning year is a fiscal year, rather than a calendar year, I urge you to shape your outreach to your donors, volunteers and program participants who live on the calendar year model. It’s your job to match their outlook, rather than shoehorn them into yours.

No matter if you’re scrambling to increase year-end impact or hoping to shape your 2014 plan to surpass 2013 results, jump into these four last-chance marketing to-dos today. Continue reading

November 20, 2013

How one nonprofit dominated their giving day

give-to-max-day

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, fund-raising professionals.

John HaydonJDLasica and I had the honor of working with Twin Cities Habitat for Humanity to plan and prepare for Give To The Max Day in Minnesota last Thursday.

Giving days are becoming a popular way for local nonprofits to share resources, expertise and experience to achieve more together than they would individually. And Twin Cities Habitat for Humanity achieved amazing results!

A few highlights:

  • Total donations via GiveMN: $215,973 (compared to $55,000 in 2012)
  • Total donors via GiveMN: 694 (compared to 350 in 2012)
  • Matching gifts: $110,000 (compared to $15,000 in 2012)

Can you believe it? A 4x increase in donations and a 7x increase in matching donations! Continue reading

October 9, 2013

Should your nonprofit focus on donor retention or acquisition?

Donor-Retention-or-Acquisition-Which-One-Should-You-Focus-On

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

Guest post by Annie Lynsen
SmallAct

AnnieLynsenIcame across an article on Lifehacker about applying the 80/20 rule to networking.

The general premise is that you should spend 20 percent of your time cultivating new contacts and 80 percent of your time strengthening the relationships you already have.

Which metrics do you value?

Many of our metrics seem to weigh heavily on the side of acquiring new donors, new names for the list, new event attendees. As a result, I feel like there’s often not enough appreciation, and therefore not enough time devoted to, building relationships with those who are already on our lists. (This can vary, depending on the culture of your organization, of course.) Continue reading

April 18, 2013

6 ways to optimize calls to action in your blog posts

Petitions.com

Be clear, optimize and analyze for great impact

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook users.
John HaydonWhen you think about calls to action on your website, you typically think about landing pages. For example, your donation page or your email sign-up form.

But how often do you think about the calls to action in the blog posts you’re publishing each week?

Before we get into the nitty gritty, let’s get one thing straight:

The chief purpose for your website is to encourage people to act. Whether it’s making a donation, joining your email list, signing a petition, or changing a habit, the purpose of your website is to encourage actions.

Here are six simple ways to improve the calls to actions in your blog posts: Continue reading

March 4, 2013

8 tools to help you fundraise for a cause

individual-fundraising
Photo by Victor1558 on Flickr (Creative Commons)

YouCaring, GoFundMe, other sites help individuals raise money for personal causes & nonprofits

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, bloggers, social media managers, individuals.

By Lindsay Oberst
Socialbrite staff

Lindsay Oberst

After Superstorm Sandy hit in October 2012, individuals created campaigns and inspired people to donate money using online fundraising tools (including the ones mentioned in this article). These people raised millions of dollars and made many people’s lives a little bit easier.

This type of crowdfunding may not be new, but in increasing numbers, people around the world are creating all kinds of campaigns — for creative projects, technology, nonprofits and much more.

Individual fundraising, which we’ll examine in this article, means money raised from individuals. Two types exist:

  • Individuals raising money for nonprofits
  • Individuals raising money for a personal cause

Continue reading