Keeping your donate pages simple and foolproof, like the airline’s kiosks, is the name of the game
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, general public.
All nonprofit marketers should fly JetBlue at least once. Just to use the check-in kiosks. If you’re not familiar with them, take a look at the one shown above.
Most of us hate the check-in process at the airport. The mixed up flights and delays. Making sure your bottles of hair products and lotions are all in order. And TSA guards, although I find them pleasant most of the time.
JetBlue isn’t going to change the TSA, but they have made make the check-in process painless!
1. No needless info: The welcome screen tells you exactly what to do (swipe your credit card or enter a confirmation number). They don’t describe every step you’ll need to go through, just the step you need to know right then.