May 23, 2013

10 tips for creating photos that tell stories

Post stories

Get supporters involved by sharing your story through pictures

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers.

John HaydonThe Internet is slowly but surely becoming one big picture book.

Instagram and Pinterest have grown at astronomical rates precicely because they allow people to easily create, curate and share pictures. And Facebook has placed more importance on pictures, with cover images, full screen viewing and newsfeed preferences.

Photos are huge but simply posting photos is not enough. You have to post stories! Continue reading

January 23, 2013

Five tips to create powerful infographics

How nonprofits can use infographics to demonstrate supporters’ impact

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, Web publishers, bloggers, social media managers, individuals.

John HaydonPeople support your organization for one reason: They view your organization as the agent of change they seek.

If they had the resources, they’d make the changes they desire by themselves. But they don’t, which is why you’re in their lives.

So when you tell the story of your cause, you need to show how supporters ultimately create the outcomes. Continue reading