By Edgar Rodriguez
Is Giving Tuesday a waste of time? Good question, right?
How did your nonprofit do last year?
If you participated in Giving Tuesday before, you can look at several metrics to judge your past success.
Depending on your goals, you can look at:
- Total donations ($)
- Number of new donors acquired
- Number of current donors who gave
- Number of new emails acquired
- Number of people who engaged with campaign (clicks, conversions, shares)
- Engagement with follow up messages (email, social, etc)
- You get the idea