January 27, 2014

3 ways nonprofits should take advantage of video marketing


Have some fun! “Follow the Frog” by the Rainforest Alliance.

Guest post by Teddy Hunt

teddy-huntCreating video content is one of the easiest ways a nonprofit organization can get noticed. Eighty-five percent of Internet users say they’ll watch videos online, and 39 percent say they’re more likely to share videos than text-based content with their friends.

Forrester Research says it’s also 50 times easier to get a site with a video to rank on Google’s first page than a standard website. Read on to learn about the key ways nonprofits can take advantage of the power of video marketing.

Raise awareness of your nonprofit

There are more than 1.5 million nonprofit organizations in the United States alone, according to the latest stats from the National Center for Charitable Statistics. These organizations and those abroad all compete for the generous donations of the world’s donors. So how do you make sure that your nonprofit’s voice is heard above the throng? Continue reading