January 12, 2015

Nonprofit Communications Trends Report for 2015

NPCOMM REPORT

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As a consultant and trainer in the nonprofit community, I’ve been waiting with bated breath for the Nonprofit Communications Trends Report. And it’s here! Kivi published the first Nonprofit Communications Trends Report back in 2011, surveying 780 nonprofits.

For the most recent report, Kivi surveyed 1,535 nonprofits – mostly in the US.

Highlights from the 2015 Nonprofit Communications Trends Report are presented in an infographic (below), which includes the following eye-openers:

  • Nonprofits no longer have new donor acquisition as a primary goal. Instead, retaining current donors and engaging their communities is becoming more important.
  • Communications Directors and Development Directors have conflicting goals. Development, of course, wants to retain and acquire donors. Communications wants to focus less on fundraising and more on brand awareness and engagement.
  • Nonprofits are planning on sending more email and direct mail appeals in 2015. 45% of the participants said they will send monthly appeals, and 36% said they will send quarterly direct mail appeals.
  • Facebook is still the king of social media channels. 96% of participants have a Facebook page.
  • Nonprofits still say their website is the most important communications channel, followed by email and social media. This is as it should be.
  • Communications Directors are challenged with lack of time to produce quality content.
  • Facebook takes up more time than blogging or email marketing.

Continue reading

July 10, 2014

8 ways to make social media matter

apps

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

Post by Nancy Schwartz
Nonprofit Marketing Problem Solver & Coach at Getting Attention.org

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Pressure. You feel it. I feel it. Every nonprofit communicator and fundraiser out there feels it. Social media pressure, that is.

Whether the source of this anxiety (Am I keeping up? Do I have a billion Facebook likes or Twitter followers? Is my Instagram strategy driving action?) is your immediate boss, board chair, or colleague in programs, it’s there. The pressure to generate a social media miracle.

Breathe—There Is a Solution

You can boost marketing and fundraising impact, and you can deflate that pressure. Here’s how:

1.  Get to know your people. Research, via online survey or calls, where your current supporters are when it comes to social media.

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April 15, 2013

Highlights of 2013 Nonprofit Technology Conference

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At the NTC session on social data (Photo by JD Lasica).

And tips on how to reinforce habits for social good

This is the first of two articles on NTC 2013. Also see:
Nonprofits, online giving & secrets from the Obama campaign (the 2013 eNonprofit Benchmarks Study)

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, educators, journalists, general public.

JD LasicaLast week’s Nonprofit Technology Conference in Minneapolis was the fourth NTC I’ve attended in the past five years. I spoke twice at last year’s event, but this year I had the freedom to roam the hallways in search of interesting people and ideas that are shaping the nonprofit sector.

NTEN’s NTC serves an invaluable role as the one central gathering spot for the nonprofit community — a place where those of us involved in the sector (I run Socialbrite, a leading social media consultancy for nonprofits) can see friends and colleagues, keep abreast of new trends and, most importantly, encounter smart, interesting, passionate people we haven’t met before.

Oh, and I took a few photos, as usual. Here’s my 70-photo set on Flickr.

Highlights from the Nonprofit Technology Conference

There were far more interesting sessions than I was able to attend, so here are just a few takeaways that I managed to scribble down:

• Kathryn Engelhardt-Cronk, at lunch: “Storytelling without data is just an anecdote. Asking people to donate on the basis of anecdotes – those days are long gone.” Continue reading

June 28, 2012

Vidyard: A complement to YouTube

Video hosting and analytics service offers special promotion

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, video producers.

Lauren MajorWe continually like to update our subscribers and clients with interesting new products andapps that grab our attention. One such product that may be useful to nonprofits is Vidyard, a relative newcomer in the end-to-end video hosting space. (See below for a discount for Sociabrite readers.)

With regard to video strategy, the first step is always to determine the overall goal of your video — fundraising, awareness, action or education, said Patrick Landy, Vidyard’s customer success manager. To achieve your goal, he generally likes to break it down into three key areas that you need to execute on:

  1. Content creation – finding stories to tell and the right format for conveying them (Socialbrite’s chief area of expertise)
  2. Deployment – compatibility across browsers and mobile devices, quality playback, speed, analytics
  3. Distribution  – paid search, SEO, organic search, etc.

Vidyard is an attractive option for helping companies and nonprofit organizations deliver on #2 and #3 by:

  • Using call to actions to increase conversions and drive the action your nonprofit is after
  • Providing YouTube integration to increase views and searchability
  • Offering analytics to track and measure the success of your video strategy.

Continue reading

May 2, 2012

An engaging, uplifting nonprofit promo video

Code for America from Inkerman Road on Vimeo.

Code for America: 5 tips on upping your video game

Lauren MajorCode for America, a nonprofit that uses technology to transform local governments, boasts a creative, compelling promotional video that not only clearly describes its message but also engages its viewers to get involved. In just five simple steps, any nonprofit can follow its example.

Be human and personal

1Be sure to make a personal connection early in the video. Many organizations and causes have a cohort of motivated, smiling people behind it. Bring these people to the forefront and show how upbeat and promising working for the cause is! Code for America illustrates its work environment by interviewing employees about what part of the job and cause they like. People are human and social creatures and are more inclined to stick with a video if they can relate to the on-screen subjects.

Use captivating visuals

2Watching a talking head is no fun for anyone. But listening to someone speak while looking at colorful flowers or a fun work environment is far more interesting. The supplemental footage in a video that does not capture a talking head is called b-roll. For example, Code for America’s video displays a shot of the office while founder Jennifer Pahlka speaks over it. Continue reading

January 5, 2012

Jolkona: Now we can all be philanthropists

During the holiday break, Socialbrite is updating and republishing some of our most popular posts. We noticed that Jolkona is prominently featured in Laura Arrillaga-Andreessen’s new book, “Giving 2.0.” Our regular publication schedule resumes Monday.

Imet Adnan Mahmud, co-founder and CEO of Jolkona, during Beth Kanter’s book signing party for “The Networked Nonprofit” at TechSoup Global — and was immediately impressed by his seriousness and dedication to helping great causes through one-to-one philanthropy.

Support a library in Tibet that needs $50 to buy books, and you’ll get the list of books purchased through your donation.

Jolkona is at the bleeding edge of this phenomenon, which will become an increasingly important part of charitable giving in the years ahead, as young people in particular want transparency, interaction and accountability when supporting a cause.

Adnan says Jolkona is the first nonprofit “to give tangible feedback on your donation.” Kiva, which pioneered the technique, provides entrepreneurs with loans. And while nonprofits like charity:water and Global Giving often give updates on projects, Jolkona is positioning itself as a technology platform that enables one-to-one philanthropy for nonprofits of any size.

Watch, download or embed our interview on Vimeo Continue reading