July 15, 2013

Understanding the big changes to Facebook Insights

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Facebook administrators.

John HaydonAfew days ago Facebook rolled out a new look to Facebook Insights, including some important changes to its metrics reports. Note that it sometimes takes days, even weeks, for such updates to take effect on all 1 billion Facebook accounts.

In the 10-minute video above, I’ll step you through the changes and what they mean for your organization or nonprofit. Specifically, you’ll learn about all the changes to five main reports:

  1. Overview: Get a 7-day snapshot of the most important activity on your page.
  2. Page Likes: See net likes over time and where your likes come from.
  3. Page Reach: See how many people are seeing your posts over time.
  4. Page Posts: See how people are engaging with your posts.
  5. People: See how your fans are similar and different from people who see and/or engage with your posts.

Continue reading