February 26, 2013

6 things nonprofits should know about Facebook ads

Make scarce marketing dollars go further with targeted, tested ads

Editor’s note: We’ve combined John Haydon’s 3-minute video tutorial above on how to use Facebook Insights to target Facebook ads more effectively with the following guest post that dissects the different kinds of Facebook ads.

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketing pros, Facebook administrators, anyone with a Facebook page.

Guest post by Taryn Degnan

tarynIf you build it, they will come … but what if they don’t? What if you’ve done everything to build a strong Facebook community, consistently post quality content and do your very best to engage with users, but you (or, in some cases, your executive director or CEO) still want more? Continue reading

January 15, 2013

5 nonprofit apps that make a difference


Photo courtesy of Daniel Y. Go via Creative Commons

5 organizations with apps worth downloading

Guest post by Kerry Butters

There is an app for pretty much everything these days, whether you want help with yoga, looking at the stars, getting to sleep or maybe you just need to keep all your affairs in order.

However, not every app is in it for the money. There are nonprofit apps out there that are worth more than a passing glance. With this in mind, we’ve put together a list of some of the best nonprofit apps available today.

First Aid App by American Red Cross
1I don’t know about you, but when it comes to first aid, I’m clueless. Anything that involves more than a Band-Aid and I have to look online for advice. This cool app can help you along the way by teaching you first aid, giving you quizzes to improve your knowledge. With its built-in content, you won’t have to worry about finding a signal in a moment of peril. iTunes and Android Continue reading

November 5, 2012

Which is more important: Social media or email marketing?

Why social media & email marketing are key to your nonprofit’s success

John HaydonIf you work for a small nonprofit, chances are you feel the pain of limited staff, limited budgets and the limited hours in your busy schedule. On top of that, no one seems to understand these challenges. They expect miracles.

So it’s natural that at some point you’d ask, Which is more important: social media or email marketing?

Alas, you need both.

In the 2-minute video above, I briefly explain the difference between social media and email marketing and why both are critical components in your marketing arsenal. Continue reading

October 25, 2012

How to create high-quality Web video interviews


Creative Commons image on Flickr by Reflection Films

5 steps to get you soaring on Skype or Google Hangout

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, video producers.

Guest post by Derek Singleton
Software Advice

These days, recording a professional-looking Web video interview is becoming easier and cheaper. However, it’s still easy to get things like lighting, studio set-up and the background wrong.

It’s now easier than ever to conduct video interviews or conversations over Skype or Google Hangout. If you want to interview a thought leader in your sector, or if you want to have your executive director or CEO sit down for an Internet interview, take the right steps to make it look good.

You have a lot of software options. For Skype, the Evaer Skype video recorder and Pamela for Skype both work on PCs and ecamm‘s Call Recorder for Skype is a good option for Macs. VIDBlaster is another solid choice. With Google Hangout, every Hangout On Air is automatically saved to your YouTube account.

At Software Advice we shoot a lot of Web video, and we wanted to share tips we’ve learned from trial and error along the way.

Here are five key areas to focus on to help you create great Web videos. Continue reading

October 9, 2012

Video for your cause: Get giddy over Viddy

How 15-second videos are taking advocacy campaigning to the next level

This is the third part of a series on how nonprofits can use video. Also see:
• Part 1: What to consider when investing in video
• Part 2: 7 top video editing tools for nonprofits

Guest post by Mike Kondratick
Director of Strategy, See3 Communications

Nothing tells the real, impactful human stories of actual constituents like video. In the years that I spent as an advocacy program director, collecting user-generated video from our supporters – advocate stories, testimonials, and messages to legislators – was always high on the priority list.

These programs, no matter how well conceived or how good our intentions, were always difficult to manage. Folks would use a variety of ways to capture the video: Flip cams, their laptop’s camera, their smartphone, etc. The video got back to us in different ways: email, links to YouTube pages, posted to our Facebook fan page, etc. Organizing the footage to make the desired impression on potential advocates and/or legislators was a time suck. And, regardless of how well we crafted message points for our supporters to simplify the process and make it less stressful, the video that came back had varying levels of usability. In short, these programs were a hot mess. Continue reading

October 3, 2012

7 top video editing tools for nonprofits

How to edit video in house with tools that fit your expertise

This is the second of a three-part series on nonprofits’ use of video. Also see:
• Part 1: What to consider when investing in video
• Part 3: Video for your cause: Getting giddy over Viddy

Guest post by Kyle Henri Andrei
Idealware

Before the digital revolution, videos — like still photographs — were actually shot on film. Editing them involved cutting out individual frames and splicing the filmstrip back together, a tedious and expensive process that resulted in lots of little plastic squares on the cutting room floor. You also had to move through all previous footage to reach the scenes you wanted to edit, more or less requiring you to edit the film in the order in which you shot it.

Today, software makes editing digital footage faster, easier and much more affordable, and puts it within reach of anyone with a personal computer. Even better, digital video editing is “nonlinear,” which means you can access the scenes you want to edit directly. This helps speed up the process, especially for a short, Internet-ready video for which you just need to trim off the ends and add a title screen or two. Continue reading