May 22, 2009

Helping nonprofits grapple with technology

Nonprofits + technology = NTEN from JD Lasica on Vimeo.

JD LasicaHolly Ross, executive director of the Nonprofit Technology Network (NTEN), talks about the organization’s mission in helping nonprofits learning how to effectively use technology and social media.

She talks about three new reports that should be of interest to nonprofits — including the just-released 2009 Nonprofit Social Network Survey Report and Small is the New Big: 2009 eNonprofit Benchmarks Study — as well as We Are Media: Social Media Starter Kit for Nonprofits, a workshop/training series led by Beth Kanter.

All of the conference’s sessions are available as free audio downloads (plus PowerPoint presentations). In addition, several webinars are available as well, such as Using Facebook Pages for Social Good, $30 for members, $60 for nonmembers.

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May 20, 2009

How to get the most out of cause marketing


Scott Henderson (photo by Ms. Jen)

Beth KanterI was supposed to lead a workshop at the Cause Marketing Forum on Social Media and Cause Marketing at the end of May. I was looking forward to it because Michael Hoffman at C3 was a sponsor and participating. Unfortunately, I had to cancel and asked Scott Henderson if he’d do on my behalf.

I met Scott online over a conversation in the comments when I wrote some reflections about David Armano’s personal fundraising campaign back in January. I also participated in a campaign he organized for Share Our Strength.

I decided to do an interview with Scott to learn more about what he is learning about social media and cause-related marketing.

Who are you?

I am a cause marketing director for MediaSauce, helping non-profits and corporations use online media to pull off their next big thing.

Tell us about the “Pledge to End Hunger” you recently launched to benefit Share Our Strength

Goals
The main goals were to raise awareness of childhood hunger in America, give people the tools to take meaningful action to help end this solvable problem, and create a case study from which non-profits and corporations could learn how to better use social media in their cause marketing.

Audience
Our primary audience was more of a profile than a group. We were seeking to find individuals who cared about the cause and would be willing to rally their respective communities (social media and in-person) to take action. Working from that profile we identified four categories:
1) Active Twitterati and bloggers from different niches
2) SXSWi attendees & ambient attendees (those following from home)
3) Individuals in the email databases of the corporations & non-profits leading the campaign, and
4) Wild cards – people separated from us by 2-3 relationship degrees who fit the profile

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May 10, 2009

Global Hug Tour

Global Hug Tour from JD Lasica on Vimeo.

JD LasicaI love stories like this. In Chicago last weekend I met Gail Lynne Goodwin of Inspire Me Today, who told the Business School for Bloggers gathering about her new project: the Global Hug Tour.

Gail and her husband Darryl — an ordinary couple from Boulder, Colo. — were sitting around one day and decided to make a difference in people’s lives around the world by launching an event that combines good vibes and charitable giving with the power of social media.

This fall they’ll be boarding a small prop prop plane, flying it more than 31,000 miles and visiting 50 cities around the world over five months. They’ll do three things in each location:

• Gather inspiration from local luminaries to share on Inspiremetoday.com.

• Give 2,000 hugs in each of those locations, “literally wrapping the world in more than 100,000 hugs,” Gail says.

• Give away more than $1 million to nonprofit causes in each of those 50 locations. The causes run the gamut from breast cancer and AIDS prevention and treatment to grizzly bear preservation.

Now, here’s where you — and the power of social media — come in: Starting May 11, they’ll begin raising $1 million (it could go higher) on the Globalhugtour.com site. Remarkably, the causes will be funded in $10 increments through the use of through social media, Twitter and other outreach tools.

“One hug in Chicago will feed three homeless people. Two hugs in Cambodia will pay the entire cost of educating a child for a year. 100 hugs in Chani, India, will pay the entire cost of open heart surgery for a child,” she says. “Just in Chani city there are 53,000 kids on a waiting list. It’s a crime to me to think that it only costs $1,000 to save a life. So that’s why we’re doing this.”

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May 7, 2009

How Twitter can benefit nonprofits

amysamplewardJD LasicaOne of the things we want to do here at Socialbrite.org is to highlight top-flight presentations, tutorials and videos that we spot on the Web. Here’s one we just came across, from nonprofit expert Amy Sample Ward: Twitter.org: Twitter for Nonprofit Organizations. Amy wrote about her presentation, and recent appearance at the 140-Character Mission: Social Media & Entrepreneurship event, here.

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April 27, 2009

Mapping your organization’s social media strategy

Amy Sample WardI’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics.  Below is the live blog or the archive of the live blog.  Can’t wait!

The internet connection here is such that I don’t think a live blog portal will sustain itself.  So, I’m going to trouble shoot and just take some live notes here and post them as soon as possible.

Here goes…

Takeaways:

  • How to use listening
  • The right metrics
  • Analytics tools

Panelists:

  • Wendy Harmon: social media manager, philosophy is to use social media to execute mission
  • Danielle Brigida: using social media to increase, reach, engagement and revenue
  • Qui Diaz:Livingston, recently did research for the Philanthropy 2.0 report
  • Sarah Granger: advise nonprofits on using social media for advocating and communicating

Themes that people want to learn:

  • new metrics structures can bubble up
  • funders of a 20th century mindset – what metrics speak to them
  • what things need to be measured
  • obama reach vs local reach
  • industry benchmarks
  • how to integrate tools without reinventing the wheel
  • success stories

List, Learn, Adapt – concept from David Armano: “Insight must come before investment when implementing a social media project.”

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April 12, 2009

Buy on eBay to help your favorite cause


eBay Giving Works from JD Lasica on Vimeo.

JD LasicaAt the first Awareness2Action gathering in San Francisco in August 2008 I heard about eBay’s Giving Works program, which has raised $150 million for charitable causes on eBay over its first five years. These folks rock!

I swung down to eBay headquarters in San Jose a few weeks later and chatted with Kristin Cunningham, the program’s general manager. The video explains how you can help nonprofits through your purchases on eBay (and how nonprofits can help themselves).

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