April 25, 2013

10 tips for crafting engaging tweets

Engaging tweets

Interact with your audience for maximum impact

This is another entry in our ongoing series on effective use of Twitter.

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, marketers, social media managers, individuals.

Guest post by Valerie J. Wilson

twitter-essentials

valerieTweets are a fantastic way to draw kindness and attention to a cause that matters. The key is to engage with your audience and to get them to respond. The more followers you have, the stronger your brand and awareness will be. The goal is for your followers to collect their posse and join efforts to create an even bigger impact.

Read on to learn about the most effective tips that will gain fellowship and followers.

Establish your objective

Internet  target

1Once you know what your objective is, you’ll be able to cater your Twitter account to accomplish the task at hand. There are lots of different types of accounts, but the two most common for organizations are for a) fundraising and b) information and awareness. Once your goal is clear to your team, you’ll be able to clarify that objective to followers. Continue reading

March 13, 2013

How to build awareness for your campaign

Nonprofit-Campaign
Photo courtesy of unicefiran (Creative Commons)

Social media, data & messaging are among the key ingredients

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, social media strategists, educators.

Guest post by Mary Joyce

Whether you run a nonprofit, a social enterprise or a cause organization, it’s likely that at some point you run up against the barrier we’ve all faced: How do I get the word out about this amazing campaign?

Here are seven steps that we’ve found make a good blueprint on how to build visibility and awareness so that you can then move people to take action and create impact.

Identify your targets and supporters

1There are two types of audiences that you most likely need to take action for you to achieve your goal: targets and supporters. Targets are the people who have the direct power to give you what you want. They are often officials who have the authority to make policy changes. The target could be a government minister or the principal of your school. When the target takes action, your goal is achieved. Continue reading

March 5, 2013

Do Facebook videos or YouTube videos perform better on Facebook?

video-shoot
Photo by wmrice on Flickr (Creative Commons)

The pros and cons of Facebook vs. YouTube videos

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, Web publishers, Facebook administrators, marketers.

John HaydonYou have a thriving YouTube channel, and a thriving Facebook Page community.

But should you upload videos to both places? Or, should you upload videos to YouTube and just share the link to the video on your Facebook page? Continue reading

November 19, 2012

6 ways to improve your Facebook fan engagement

Photo by 55His.com via Creative Commons

Infographic: Tactics to increase fan interaction

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonAmerican Express Open Forum recently published an infographic of Facebook engagement stats and recommended tactics for improving engagement rates on your Facebook page content.

Although this infographic isn’t specifically for nonprofits, the data and tactics still apply to nonprofits. Continue reading