June 16, 2014

3 ways Milaap is changing the face of giving

Milaap creates sustainability by blending crowdfunding and micro lending

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, educators, journalists, general public.

Shonali BurkeIcould begin this post by regurgitating any number of statistics on the sensory and information overload we all experience these days, but I won’t. We all know that that’s the world we live in. Technology has really broken down barriers to information and while that’s mostly a good thing, it can be really overwhelming as well.

As a result, breaking through the digital clutter these days is tough. So what do you do when your cause depends on you doing just that? How do you make sustainable giving a reality, so that both your cause and supporters benefit? Continue reading

December 12, 2012

Kick-start your end-of-year fundraising

Two persuasive techniques to encourage big giving

Guest post by Frank Barry
Blackbaud

Year-end fundraising is a big deal.

About one-third of all charitable giving happens in the last three months of the year with 34.8 percent of all online fundraising happening in Q4. December accounts for over 20 percent of the total (see complete Online Giving Research).

But we’re already into the second week of December, you say. Time is running out!

What can you do now to kick-start — or resuscitate or rejuvenate — your online fundraising efforts for the final fundraising push? Here are two extremely effective tactics based on persuasion principles you can use to generate more positive responses to your year-end fundraising appeals.

Continue reading

October 19, 2012

3 top tips for nonprofits’ online fundraising

A few small changes that get more from online efforts

Guest Blog by Ritu Sharma
Social Media for Nonprofits

Of the $317 billion donated to nonprofits by individuals, currently about 15% is transacted online, but it’s growing at a whopping 35-55% a year. With Facebook now boasting over 1 billion active users and the “value” of a Like now said to be $217 per year for a nonprofit, social media is clearly playing an increasingly important role in helping causes secure the support they need to maximize impact.

We all wish we could raise more money online, but there are a select few tried and true ways for making that happen without investing tons of time or money, both of which are in short supply at just about every nonprofit. Continue reading

September 12, 2012

How to use social media to reel in big fish donors


Image by Canolais on Flickr

Techniques to lay the groundwork before approaching prospects

Guest post by Geri Stengel
Ventureneer

Target audience: Nonprofits, cause organizations, foundations, NGOs.

Many nonprofits already use social media, including mobile, to raise money among individual donors. Small donations add up, as Mark Hanis found. His first Facebook campaign raised $250,000 in 2005 for Genocide Intervention Network, now known as Endgenocide.org.

But few nonprofits use social media to build relationships with potential big fish donors. Yup, you can target and build these important relationships by engaging with them through LinkedIn, Facebook, and Twitter. The relationship starts online, but the “ask” happens offline, perhaps on the phone, but most likely face to face.

Building these relationships is hard work, but the benefits are enormous. Effective social media outreach takes at least 25 hours of staff time per week, according to the Ditch Digital Dabbling research report. Hanis has tips for those willing to undertake the task, based on his experience as head of the Genocide Intervention Network:

1Identify prospects using annual reports and gala invites from nonprofits working in that sector, which are among Hanis’ favorite methods. The Foundation Center also recommends reading press releases from nonprofits announcing donors as well as newspapers, magazines, etc. They also recommend using database such as WealthEngine or DonorSearch. The Foundation Center subscribes to DonorSearch so you can use this for free from their library.

Continue reading

May 17, 2012

Empowered.org: Out to grow grassroots movements


The Global Brigades page on Empowered.org.

Platform offers free fundraising option & other services

Target audience: Nonprofits, cause organizations, social change advocates, foundations, NGOs, social enterprises, educators, community organizations.

Guest post by Christina Hirsch
Empowered.org

In the fall of 2010, a group of us launched Empowered.org, a free platform designed to help groups making a social impact. Our platform allows organizations to manage members, fund-raise effectively, recruit volunteers, grow organically and share your successes with their community and the world.

We’re made up of a group of passionate and proven leaders from the nonprofit sector, mostly volunteers, who want to share our knowledge to exponentially grow grassroots organizations using effective online strategies. We support nearly every type of service activity, including international trips, local community projects, run-walks and leadership conferences.

How we help the social good community

We know that money spent on fundraising means less money toward the ground projects that make a difference in the world.

The Empowered platform allows organizations to conduct all of their fundraising, volunteer coordination, donor reporting, event planning and chapter management on one platform. The secret to our approach is that the Empowered platform can be integrated into your organization’s own website, allowing you to maintain you own branding and design all at no cost.

We believe that fundraising should be free. Because we work exclusively with social change organizations, we know that money spent on fundraising means less money toward the ground projects that make a difference in the world. We’re proud to be completely free for social good organizations, with custom features available at a low pricing. Continue reading

May 15, 2012

5 ways to use Pinterest to promote your cause or fundraiser


Twive competition pits cities against each other to see who’s most generous

Guest post by Ifdy Perez
Community manager, Razoo

More than 200 organizations are preparing to bombard the online world with Twive and Receive — Twive combines the words Twitter and Give — a 24-hour fundraising competition on June 14. Twive pits cities against each other in a competition to see which city is the most generous in America, and one of the tools these nonprofits will be using includes Pinterest, the third most-visited social network in the country.

Here’s a list of five ways you can use Pinterest to drive traffic to your online fundraiser that works both for Twive and any other fundraiser your nonprofit starts!

Pin images and videos about what you do

1Through Socialbrite’s John Haydon, I learned that the emotional part of our brains processes images better than words. Tell your nonprofit’s story by uploading pictures or videos from events your organization held, the people and communities you’ve helped, and even of your staff members. Images are all around you — you just have to look for the ones that represent what you do.

If you’re pinning a blog post, make sure you have images on there that Pinterest can capture. Also avoid any copyright issues by using images with a Creative Commons license, such as these on Flickr.

Communicate often and consistently

2For fundraising events like Twive and Receive, communicating to your donors about what you need them to do often and consistently (on Pinterest or elsewhere) is very important because the more you appear in front of them, the more they’ll remember what you’re telling them. Narrow down the primary things you need your donors to support you on. Try keeping the list to three or fewer items. Continue reading