June 11, 2013

The impact of mobile on peer-to-peer fundraising

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Why mobile matters for nonprofit fundraising

Guest post by Claire Kerr
Director of Digital Philanthropy, Artez Interactive

ClaireKerrIf you’re one of the 84% of people worldwide who claim they “couldn’t go a day” without a mobile phone in hand, you are clearly not alone! We’ve never been more passionate users of mobile devices than we are right now.

At my company, Artez Interactive, we clearly can see the rising importance of smartphones and tablets by looking at the traffic to fundraising and donation pages on our North American platform. Of the millions of unique visitors to our system every month, over 15% are visiting on mobile devices. Continue reading