August 26, 2013

11 nonprofit Pinterest board ideas you can steal

Check out how AARP, NWF & Oceana are using Pinterest

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, digital marketers, educators, Web publishers, Pinterest users.

Guest post by Annie Lynsen
SmallAct

AnnieLynsenEarlier this year, I wrote about 13 nonprofit Pinterest board ideas. If you have a Pinterest account for your organization, you’ll find some inspiration below. If you don’t have a Pinterest account, take a look at how these nonprofits are leveraging this powerful visual medium.

Here are 11 more!

Photos and brief stories of heroes to your cause

AARP-Pinterest

1AARP does a great job of this, showcasing celebrities over 50 and other influential people. Who in your movement has made a difference over the years? This is a great place to show them off and briefly tell their stories. Continue reading

May 15, 2012

5 ways to use Pinterest to promote your cause or fundraiser


Twive competition pits cities against each other to see who’s most generous

Guest post by Ifdy Perez
Community manager, Razoo

More than 200 organizations are preparing to bombard the online world with Twive and Receive — Twive combines the words Twitter and Give — a 24-hour fundraising competition on June 14. Twive pits cities against each other in a competition to see which city is the most generous in America, and one of the tools these nonprofits will be using includes Pinterest, the third most-visited social network in the country.

Here’s a list of five ways you can use Pinterest to drive traffic to your online fundraiser that works both for Twive and any other fundraiser your nonprofit starts!

Pin images and videos about what you do

1Through Socialbrite’s John Haydon, I learned that the emotional part of our brains processes images better than words. Tell your nonprofit’s story by uploading pictures or videos from events your organization held, the people and communities you’ve helped, and even of your staff members. Images are all around you — you just have to look for the ones that represent what you do.

If you’re pinning a blog post, make sure you have images on there that Pinterest can capture. Also avoid any copyright issues by using images with a Creative Commons license, such as these on Flickr.

Communicate often and consistently

2For fundraising events like Twive and Receive, communicating to your donors about what you need them to do often and consistently (on Pinterest or elsewhere) is very important because the more you appear in front of them, the more they’ll remember what you’re telling them. Narrow down the primary things you need your donors to support you on. Try keeping the list to three or fewer items. Continue reading

March 29, 2012

What story should you tell in Facebook Timeline?

Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, brands, businesses, Web publishers — anyone with a Facebook Page.

Editor’s note: Facebook is switching over all nonprofit and business pages to the new Timeline format on Friday, March 30. Because so many organizations haven’t yet made the move, or are still figuring out the best approach, we’re devoting this week to help you get ready to make the transition smartly. Contact Socialbrite if you need help.

In this series:
• Monday: 7 tips & cheat sheets to help you implement the new Timeline
• Tuesday: How to shape your nonprofit’s message in Timeline
• Wednesday: Tips on maximizing the new Timeline

John HaydonPinterest Boards and Facebook Page Timelines have given you powerful new ways to tell stories through images.

And while Pinterest has always been about images, the new Facebook Timelines have features that are nudging you to tell a more visual story.

How Facebook is changing how you tell your story

First of all, you can use cover images to create that first brand impression. Covers can (and should) be rotated so that you can tell your story in ways that are fresh and dynamic – like you!

Highlighting allows you to create full-width updates on your page, which helps visitors avoid eyeball headaches when scrolling down your Timeline (here’s a tutorial on cleaning up your Timeline).

Milestones allow you to tell a story with a beginning, middle and now. Milestones represent the major achievements, turning points, setbacks and victories. Continue reading