July 31, 2013

What does mobile mean for your organization?

class-of-2012
Photo by Dave Lawler on Flickr

Consider how to connect with constituents on their terms

Guest post by Lori Halley
Wild Apricot

lori halleyAre all of the posts and articles about “going mobile” and having a mobile strategy making you manic? While we’ve all come to terms with the fact that we live in a mobile world, what does it really mean for small nonprofits and membership organizations?

What exactly does “mobile” mean today? In a great presentation, Mobile Is the Needle, Social Is the Thread, Kristen Purcell, Pew Internet Project’s associate director of research, suggests:

Mobile …

  • Moves information with us
  • Makes information accessible anytime and anywhere
  • Puts information at our fingertips
  • Magnifies the demand for timely information
  • Makes information location-sensitive
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