September 30, 2013

How nonprofits can reach youths with Vine & Instagram

instagram-vine

Video tools could be your next weapon in extending your nonprofit’s reach

This is the second of a two-part series. Also see:
5 nonprofits using Instagram video to promote campaigns

Guest post by Teddy Hunt

teddy-huntNonprofits traditionally have had trouble attracting today’s youths because many causes have a hard time reaching young people on their own terms. Tailoring your nonprofit’s marketing strategy to the interests of youths could mean the difference between getting them involved in your cause for years to come — or not at all.

As social media continues to proliferate, nonprofits should incorporate these tools in ways that introduce young people to your cause or organization in genuine ways. Find the right tools to reach this untapped resource.

Appealing to shorter attention spans

Young people are sometimes desensitized by being told things over and over. Think about this when marketing your cause: There are many good causes to work or volunteer for, so what makes yours special? Catching the attention of the young means reaching them visually, starting with Instagram or Vine. Continue reading