July 10, 2010

A quick guide to multimedia software

 

An overview of software for multimedia editing, video hosting & podcasting

Target audience: Nonprofits, social change organizations, educators, NGOs, citizen journalists, media makers. This is part of Creating Media, our ongoing series designed to help nonprofits and other organizations learn how to use and make media.

By Kaitlin LaCasse and Laura S. Quinn
Idealware

Want to get started using audio or videos to engage your current supporters and pull in new ones? There are a number of tools that put multimedia within the reach of most nonprofits. In this excerpt from the Idealware Field Guide to Software for Nonprofits: Fundraising, Communications and Outreach, we explore three related multimedia topics. First, we take a look at multimedia editing software, which can help you whip your audio or video files into shape for public distribution. Then we explore how video sharing websites can help you put your video into the world. Finally, we talk about podcasts, a way to let people easily subscribe to audio or video shows.

Multimedia editing

Multimedia editing software gives you the capability to create videos or audio recordings with a level of a polish that used to require a lot of expensive hardware. Good editing takes time and some skill, but a number of low-cost, straightforward packages put the tools within reach of any nonprofit.

With audio packages, you can edit interviews for length, cut “um”s and pauses, and add music or voiceover introductions. Both GarageBand (for the Mac) and Audacity (for the PC or Mac) are free, solid tools that provide all the functionality you’re likely to need. If you’re eligible for the Adobe donation program through TechSoup, you may be able to get professional-grade Adobe Audition for a $35 admin fee.

Adobe Premier ElementsVideo tools let you cut out pieces you don’t want, splice different sections together, and overlay graphics and text onto your piece. You might join an interview with a constituent together with scenes of your program participants, and put a title screen at the beginning — and even upload it to YouTube with a single click.

For Mac users, iMovie (free with the Mac OS X operating system) is a great editing tool for simple movies. The free editing software available for PCs, on the other hand — like Windows Movie Maker and Pinnacle Systems’ VideoSpin — can be difficult to work with, and often imposes insistent front-and-center ads or confusing limitations on supported formats. For PC users, a good alternative is Adobe Premiere Elements (pictured at right, $15 for nonprofits on TechSoup, or the movie editor is about $79 retail), which provides friendly features very similar to iMovie.

[Editors note: There are also a few online video editing options, including Jaycut.com (free), Motionbox.com (free), Moviemasher.com (free & open source) and Kaltura (fee-based and open source, though these solutions have serious limitations.] Continue reading

April 2, 2009

Comparing Terms of Service at video sites

Target group: Cause organizations, nonprofits, NGOs, educators, students, businesses, general public

Drop down to see:
YouTube   Blip.tv   Ourmedia   Internet Archive   Yahoo Video   Revver   Google Video   Metacafe   DoGooder TV

JD LasicaMany organizations and users don’t give a second thought to the rights you forfeit over the use of your content when you post a video to a site like YouTube. Here’s a site-by-site breakdown of what you get — and give up — by consenting to the Terms of Service at some of the major video sites.

YouTube

YouTube’s TOS.

  • Ownership/licensing: You own your work but grant YouTube wide rights to reuse it.
  • Creative Commons licenses?: Not yet permitted. (Creative Commons explained.)
  • Payment to producers?: No.
  • Can you remove your work?: Yes.
  • Can they sell or license your video?: Yes.
  • Can they put ads on or around your video?: Yes.
  • Share your data with third parties?: No, though users may need to opt out.
  • Unsolicited emails?: No, though users may need to opt out.
  • Bottom line: YouTube is the 800-lb. gorilla of video hosting sites. Most people are there to gain visibility rather than income for their works; it remains to be seen how they’ll react if their work is sold to a third party without compensation to them.

Continue reading