June 28, 2011

Unleash your nonprofit’s fundraising potential

 

CauseVox makes it simple for nonprofits to build successful fundraising campaigns online

Target audience: Nonprofits, social enterprises, foundations, NGOs, cause organizations, community organizations, small businesses.

Shonali BurkeIattended the Nonprofit 2.0 conference in Washington, D.C., earlier this month, and it was a great gathering of some of the brightest minds in the nonprofit space with plenty of opportunities to strategize for the social good. One of the highlights for me was meeting up with Rob Wu, the founder of CauseVox, particularly because he has a lot of great insights when it comes to helping nonprofits navigate the world of online media.

The more you can get your supporters to spread your story, the easier fundraising becomes

If you don’t know CauseVox, it’s a platform that was designed to make it easier for small and medium-size nonprofits to create dynamic fundraising campaigns without having to develop all the technical know-how. CauseVox’s mission is to take the difficulty and strain out of the fundraising process for nonprofits. Even though they are a startup, the company already has a lot of great success stories of nonprofits that have seen impressive results after conducting their campaigns through CauseVox.

I used my time with Wu at Nonprofit 2.0 to make a video with him that captures what CauseVox is all about and gets Wu dishing his best advice for nonprofits when it comes to creating social media and fundraising campaigns. Check out the video interview above — here’s the link on YouTube.

Rob Wu’s tips for better fundraising campaigns

Rob offered nonprofits these tips:

Tell your stories! According to Wu, a lot of nonprofits make the mistake of not telling their story effectively enough. Typically, organizations will write a whole bunch of text and content on their website and then assume that the visitor knows what they’re trying to do. That doesn’t work. Instead, what nonprofits needs to focus on is how they can tell a compelling story and make it visually engaging online. Continue reading