July 13, 2015

WordPress Tags And Categories – The Ultimate Guide For Nonprofits

wordpress

john-haydonWhat exactly are WordPress tags and categories? What purpose should they serve for the reader? Should they each just be one word? How do tags and categories relate to each other? And what does all this mean for SEO?

What’s the Difference Between WordPress Tags And Categories?

Categories are like the aisles in a grocery store and tags are like the ingredients in the various different foods. Chinese chili sauce is only located in the ethnic foods aisles, but garlic (an ingredient) is found in the chips aisle, the frozen dinners aisle, and the vegetable aisle.

Tags (ingredients) link together all of your posts (food items) across your categories (aisles).

According to WordPress, tags “make it easier for people to find your content. Tags are similar to, but more specific than, categories.”

Categories and tags also influence how your blog posts rank in search engines.

Continue reading

September 16, 2013

SEO 101: 10 ways to make your site more findable

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Image by mik_p on Flickr

Search basics every organization needs to know

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists.

Guest post by Teddy Hunt

teddy-huntIf you’re just starting to look into search engine optimization, or SEO, it’s important to get a handle on how it works so that you use it to benefit your organization. Using SEO properly will eventually pays big dividends as it boosts your website’s visibility, thereby creating more opportunity to convert prospects into supporters or customers.

Let’s run down a few simple things to keep in mind when you’re first getting started. Continue reading

May 15, 2013

Infographics: Not your grandmother’s pie chart

infographics1 M+R

Infographics & data visualization turn data into stories

Guest post by Julia Reich
Principal & Creative Director, Julia Reich Design

JuliaReichMost organizations have important data to present to their clients, members, boards of directors and other constituencies. Yet who has time to read or understand the reports, charts and diagrams created by your overworked staff?

Infographics are a communication trend that’s all about displaying data in an attractive, easily digestible format. With their unique combination of images and words, infographics are a powerful storytelling tool. It’s a way to take all that data you’ve collected about the great things your organization does and use it for social good purposes – to illustrate timelines, histories, relationships, the impact of a program and much more. Continue reading

May 7, 2013

Understand WordPress tags and categories

categories vs. tags

A quick, helpful guide for nonprofits using WordPress

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, WordPress users.

John HaydonOne of the most common questions about writing an effective blog post is the proper use of categories and tags.

What exactly are categories and tags? What purpose should they serve for the reader? Should they each just be one word? How do tags and categories relate to each other? And what does all this mean for optimizing your site for search (SEO)? Continue reading

January 28, 2013

8 steps to prepare your Facebook page for Graph Search

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Connect your organization through Facebook Graph Search

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, Web publishers, bloggers, social media managers, anyone with a Facebook Page.

John HaydonFacebook’s new Graph Search is very different from Google search. With Graph Search, you combine keyword searches with friends who’ve shared content on Facebook related to that search.

For example, here’s a search of friends who like The Ellie Fund and live in Boston: Continue reading