Why optimizing your website for search is key
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Web publishers.
There are many ways to drive traffic to your website, including email marketing, social media and traditional PR. While these approaches are useful and effective, they all share one critical weakness:
You’re reaching people who weren’t looking for you.
Why SEO is an absolute must for your nonprofit
Optimizing your website for search allows you to reach people precisely when they are looking for you! This means that they’re probably more likely to donate, volunteer, or join an email list. With this in mind, following are five ways to increase your website’s search engine optimization (SEO).
Understand how your supporters search for your cause
1Enter the keywords you’ve decided on in Google, and notice what Google suggests as you type (as shown below). Write your title with these words – in the same order they appear.
When people use Google Instant and select what Google suggests, your website will show up in those results. You can also do more research with the Google External Keyword Tool.
Also study how your current supporters talk about your cause at events, on Facebook and on Twitter. Notice the lack of jargon used in your board meeting?
Understand how browsers see your website
2Once you understand how people are searching for your cause, you need to understand how search engines display your website in those search results. Check your website with SEO-browser.com and get all sorts of useful information about how your site is indexed (shown below). Continue reading