September 16, 2013

SEO 101: 10 ways to make your site more findable

search
Image by mik_p on Flickr

Search basics every organization needs to know

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists.

Guest post by Teddy Hunt

teddy-huntIf you’re just starting to look into search engine optimization, or SEO, it’s important to get a handle on how it works so that you use it to benefit your organization. Using SEO properly will eventually pays big dividends as it boosts your website’s visibility, thereby creating more opportunity to convert prospects into supporters or customers.

Let’s run down a few simple things to keep in mind when you’re first getting started. Continue reading

September 13, 2012

5 powerful ways to improve your website’s SEO

Why optimizing your website for search is key

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Web publishers.

John HaydonThere are many ways to drive traffic to your website, including email marketing, social media and traditional PR. While these approaches are useful and effective, they all share one critical weakness:

You’re reaching people who weren’t looking for you.

Why SEO is an absolute must for your nonprofit

Optimizing your website for search allows you to reach people precisely when they are looking for you!  This means that they’re probably more likely to donate, volunteer, or join an email list. With this in mind, following are five ways to increase your website’s search engine optimization (SEO).

Understand how your supporters search for your cause

1Enter the keywords you’ve decided on in Google, and notice what Google suggests as you type (as shown below).  Write your title with these words – in the same order they appear.

When people use Google Instant and select what Google suggests, your website will show up in those results. You can also do more research with the Google External Keyword Tool.

Also study how your current supporters talk about your cause at events, on Facebook and on Twitter. Notice the lack of jargon used in your board meeting?

Understand how browsers see your website

2Once you understand how people are searching for your cause, you need to understand how search engines display your website in those search results. Check your website with SEO-browser.com and get all sorts of useful information about how your site is indexed (shown below). Continue reading