January 21, 2014

29 essential tools for social media marketers

Infographic on how to make your marketing more productive

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonIan Cleary of RazorSocial recently published an infographic highlighting the daily tasks of a social media marketer. But what’s really useful about this infographic isn’t a rundown of daily tasks. It’s the 29 tools.

Some of these tools you may already know about, but here’s a quick rundown of the highlights: Continue reading

April 24, 2013

Create a Facebook page fan gate for your nonprofit

Encourage likes by using exclusive offers

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook users.

John HaydonOne powerful strategy for acquiring Facebook fans is to encourage likes by using fan-gating, where exclusive content is available only to people who have liked your page.

The critical part is the incentive behind the fan gate.

You have to offer something that’s valuable enough to overcome the hurdle of liking your Facebook page. Continue reading

March 27, 2013

3 ways nonprofits can use Facebook apps to motivate donors

Screen Shot 2013-03-24 at 2.24.28 PM

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, fundraising pros, marketers.

Guest post by Jim Belosic
CEO, Shortstack

Jim BelosicAnyone who works for a nonprofit knows all too well about the donation scramble. This is why creating an impactful Facebook Page should be an integral part your marketing efforts is a no-brainer.

Facebook serves as a doorway to donors, allowing nonprofits to provide brief updates and news bites to constituents. It’s also a one-stop shop for photos, success stories, and calls to action, which reinforce the mission. Plus, Facebook is a favorite tool among nonprofits because of its low, low price of … free!

Using custom apps like ShortStack can help increase donations during fundraising campaigns. Check out these three ways that nonprofits can use Facebook apps to motivate donors. Continue reading

March 21, 2013

Facebook Page contests: What you can and can’t do

TraneContest
Courtesy of SocialCandy via Creative Commons

The dos and don’ts of hosting a Facebook contest

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Web publishers, marketers.

John HaydonIf you’re confused about Facebook’s terms for promotions and contests allowed on your page, you’re not alone.

The other day I received an email from a subscriber asking about this specific example: Continue reading

June 21, 2012

How to add a form to a Facebook page tab with ShortStack

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, anyone with a Facebook page.

John HaydonIf you’ve ever thought about collecting data from your organization’s Facebook page fans, no doubt you’ve run into several questions:

  • How do we add a form to a custom tab?
  • How do we add custom fields to this form?
  • How do we collect entries in a single database that I can download?

Enter ShortStack, a third-party application for Facebook pages that allows you do create custom tabs, mobile apps and create custom forms.

In the video above, I use ShortStack to create a custom form, add that form to a custom tab with an image, and then add the custom tab to a Facebook Page. And here’s the final result.