August 21, 2014

My take on the ALS #IceBucketChallenge

Bill Gates
Video still of Bill Gates taking the ALS #IceBucketChallenge (via YouTube)

3 reasons I’ve decided to embrace this campaign — and why you should, too

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

Caroline AvakianAs you all likely know by now, the ALS #IceBucketChallenge is taking your Facebook news feed by storm. Your friends, colleagues, heck, even your grandmother might have been nominated to dump a bucket of cold water and ice on her head in the name of charity. And in this case, it’s a very good cause. ALS is Amyotrophic Lateral Sclerosis, also referred to as Lou Gehrig’s disease,a neurodegenerative disease characterized by muscle spasticity, rapidly progressive weakness due to muscle atrophy, and difficulty in speaking, swallowing, and breathing.

As a social media consultant working with social causes and nonprofits, I have taken great delight in the virality of this meme all in the name of a disease that gets very little attention and fundraising dollars. Continue reading