April 11, 2013

25 SMART social media objectives

SMART

How nonprofits can use SMART goals to chart impact

Guest post by Beth Kanter
Beth’s Blog

beth-kanterUsing SMART objectives for nonprofit communications strategies is not a new idea. Spitfire’s useful SMART chart planning tool has been used by many nonprofits over the years.

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. The Aspen Institute’s Continuous Progress blog points out they come in three flavors:

Tactical: Tools and techniques
Results: Money, time, or other tangible result that can be converted
Capacity: People, content, workflow, learning Continue reading