Given the visible success of the Haiti text-to-give campaigns, SMS is bound to become one of the tools in an organization’s fundraising bag, if it isn’t already.
This week I heard about Drew Olanoff’s latest fundraising campaign, a text-to-give strategy on behalf of Boarding for Breast Cancer. Here’s how it works:
Every time someone texts “tp4bc” to 60611, the textPlus mobile address, textPlus will donate $1 to Boarding for Breast Cancer, a non-profit, youth-focused education, awareness, and fundraising foundation whose mission is to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle.
textPlus, a mobile app, offers users free texting with group text capability. What’s cool is that Drew’s employer GOGII is the mobile app developer behind textPlus, a free group texting application available on the iPhone and Android platforms. Continue reading