March 4, 2009

Chipping away at the SMS literacy barrier

kiwanjaWith all the excitement surrounding Monday’s launch of FrontlineForms, we almost forgot the other improvements we’ve made to the FrontlineSMS software. As well as support for IntelliSMS – another Clickatell-style online aggregator – we finally got round to adding Unicode support which, to the non-technical, means you can now send and receive messages in foreign scripts, i.e. non-Latin or non-Roman character sets. Projects in India and the Middle East have been asking for this, and it’s exciting to see it finally delivered (thanks Alex!).

FrontlineSMS Arabic

Although there are still very real literacy issues for SMS-based social mobile projects, at least allowing messages to be sent and received in the local language – assuming handset support is available – removes at least one more barrier. We’re excited to see how much this ends up being used, and what further opportunities it opens up for FrontlineSMS users around the world.

February 23, 2009

How does mobile giving work?

nelson-mandalaKatrin VerclasMobile fundraising is taking off — or so at least hope nonprofits hard hit by the economic downturn. Organizations are looking for a new channel for people to give on the spot, wherever they are, with their phones and a quick text message.

Mobile giving via SMS in the United States and many other parts of the world, has been out of reach because of high carrier charges — up to 50% of a donation would go to the telcom — unacceptable to most charities.

But this has changed in the last two years. Mobile donation campaigns in the United States that go through the Mobile Giving Foundation are not subject to the high carrier fees. The Mobile Giving Foundation charges a smaller percentage fee — currently 10%. As a result, in 2008 the field of mobile giving in the U.S. attracted the attention by organizations large and small, including by such brands as UNICEF, the Salvation Army, and the American Society for the Prevention of Cruelty to Animals.

in England, there is also talk about establishing an entity similar to the Mobile Giving Foundation that would negotiate a no-fee arrangement with the operators and vet charities for SMS giving campaigns.

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