October 16, 2008

SoCap: Advancing the social good


Advancing the social good from JD Lasica on Vimeo.

JD LasicaHere’s a 4-minute interview I did with Kevin Jones, founder of a new conference called Social Capital Markets. The three-day gathering in San Francisco, with 650 attendees, focused on social enterprises, the blurring line between nonprofits and socially conscious for-profits, and the tidal wave of interest in organizations that promote the common good (especially in the wake of the stock market’s meltdown). VCs, entrepreneurs, foundations, aid agencies and journalists all attended.

Watch the video in Flash on Vimeo

Watch the video in H.264 QuickTime on Ourmedia
Download the original video from Archive.org

Cross-posted to Socialmedia.biz

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October 13, 2008

How to attract funding for a social enterprise

JD LasicaToday I attended the first Social Capital Markets conference at Fort Mason in San Francisco. The overflowng crowd of 600 attendees filled the four conference rooms on hand. So far, this is one of the best-run first-time conferences I’ve ever attended.

I’m here mostly to get the lay of the land. Ourmedia.org wants to support nonprofits and social change organizations by offering a suite of social media tools for cause campaigns. And SoCap is turning out to be a gathering where both the wealth of sessions and the hallway connections are equally valuable.

During today’s session on Pitching Your Organization, panelists offered tips on attracting seed funding for your social enterprise venture:

• "open with an eye-catching stat," not just a generic statistic about the size of the marketplace

• very high up in your pitch: what problem are you solving?

• who’s involved in your effort who’s impressive in this space?

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