Have you heard of FeelGood? It’s an innovative nonprofit social enterprise, based on 27 college campuses, that offers a new way to make a difference in the fight against hunger.
The program transforms students social entrepreneurs and responsible global citizens. Its goal is simple: End world hunger in our lifetime. They do it one grilled cheese sandwich at a time. Founded in 2005, FeelGood empowers college students to run nonprofit delis on their campuses, specializing in grilled cheese sandwiches that are given away for a voluntary donation. At the delis, students develop business skills, launch effective educational campaigns and initiate dialogues about the root causes of and solutions to poverty.
Fully 100 percent of the profits the students raise are invested in organizations with a track record of eradicating extreme poverty and empowering self-reliance. And here’s a remarkable stat: Every $100 invested in FeelGood yields $120 for certified organizations working to end global hunger.
I ran into FeelGood’s founders, Kristin Walter and Talis Apud-Martinez, at the last Social Capital Markets conference. (The next one will be Oct. 4-6 in San Francisco).
Here’s a 4-minute interview I did with Kevin Jones, founder of a new conference called Social Capital Markets. The three-day gathering in San Francisco, with 650 attendees, focused on social enterprises, the blurring line between nonprofits and socially conscious for-profits, and the tidal wave of interest in organizations that promote the common good (especially in the wake of the stock market’s meltdown). VCs, entrepreneurs, foundations, aid agencies and journalists all attended.
Today I attended the first Social Capital Markets conference at Fort Mason in San Francisco. The overflowng crowd of 600 attendees filled the four conference rooms on hand. So far, this is one of the best-run first-time conferences I’ve ever attended.
I’m here mostly to get the lay of the land. Ourmedia.org wants to support nonprofits and social change organizations by offering a suite of social media tools for cause campaigns. And SoCap is turning out to be a gathering where both the wealth of sessions and the hallway connections are equally valuable.
During today’s session on Pitching Your Organization, panelists offered tips on attracting seed funding for your social enterprise venture:
• "open with an eye-catching stat," not just a generic statistic about the size of the marketplace
• very high up in your pitch: what problem are you solving?
• who’s involved in your effort who’s impressive in this space?