Until I met Salem Kimble (who earlier covered GoingGreen for Socialbrite), I had never heard of BetterWorld Telecom. With a tagline of “Change the world. One call at a time,” they’re a socially conscious telecom provider for nonprofits and mission-driven businesses that donates 3 percent of its revenues to social causes.
Salem Kimble, who runs the company’s social media efforts, says BetterWorld is a triple bottom line business that embraces the principles of economic justice, environmental values (“we carbon offset”) and social causes.
You won’t see them advertising on Desperate Housewives or CSI – they chiefly market through word of mouth. What people are mostly talking about is the average 28 percent in cost savings over providers like AT&T and Verizon. Their customers include Greenpeace, Green Mountain Coffee, Patagonia Clothing, Honest Tea, Yes! Magazine, Ode Magazine — chiefly organizations and nonprofits focused on environmental and social justice issues.
Check out my 6-minute chat with Salem at the most recent NetSquared conference:
Watch, embed or download the video on Vimeo