April 16, 2012

A Success Summit for green business entrepreneurs

Free series will help you kick-start your social enterprise

This is Earth Week, and Green Marketing TV is putting on the first Green Business Entrepreneurs Success Summit, aimed at uniting purpose and profit for a sustainable planet. Socialbrite founder J.D. Lasica is participating Thursday at 11 am ET, 8 am PT.

Guest post by Lorna Li
Founder, Green Marketing TV

Are you a green business owner or social entrepreneur who believes you can make a positive impact in the world without going broke? Have you always longed to start a sustainable business, but you’re not quite sure how to do it or don’t know what you want to sell?

Whether you’re an aspiring social entrepreneur or already have a sustainable business you want to take to the next level, you’ll get valuable information just by attending this free virtual event series.

The Green Business Entrepreneurs Success Summit

The Green Business Entrepreneurs Success Summit is a free virtual week-long series (let’s call it an alternative Green MBA), featuring the visionary leaders who are defining the green economy and ethical marketplace, plus marketing gurus who will help you take your business to the next level.

Here are the details:

When: April 16-20 (Monday to Friday), 2012

Cost: Free. Brought to you by Green Marketing TV

Registration: To get access to the calls, please register

Who should attend

  • Established green business owners and green business professionals
  • Mission-driven entrepreneurs who believe in sustainability
  • Green marketers & green product designers
  • Forward-thinking intrapraneurs driving corporate sustainability initiatives
  • Early-stage green startup entrepreneurs
  • Aspiring green and social entrepreneurs researching innovative business ideas
  • Change-makers seeking to unite purpose, passion and profit

What you’ll learn

  • Evaluating the marketplace & identifying your niche
  • Developing your visionary business idea
  • Raising capital through business plan competitions, crowdfunding & VC investment
  • Growing your business without going crazy
  • Marketing your business on a bootstrap budget

Panel topics for the summit

Monday April 16 | Track 1 – The Growth of the Green Economy & Ethical Markets

Here we cover the state of the sustainable economy and socially responsible markets. We’re going to look at the size of the LOHAS (Lifestyles of Health and Sustainability) market and uncover the hottest market opportunities. We will discover extraordinary companies that are solving the world’s most pressing concerns, and learn how they succeeded.

• What will it take to co-create a green economy?
• The greening of mainstream business in non-green markets
• Ways sustainable business is going global & improving social conditions
• Hottest opportunities in the $290 billion US LOHAS market
• Making green sexy: Guerrilla marketing tactics for small green businesses

Register now Continue reading

April 4, 2012

Socialbrite strategists’ sessions at NTC

Beth Kanter and John Haydon at the Nonprofit Technology Conference. (Image by cambodia4kidsorg)

If you’re attending, please stop by and participate today & Thursday

JD LasicaFour of Socialbrite’s strategists will be speaking at the Nonprofit Technology Conference — the year’s biggest nonprofit tech event — which concludes today and tomorrow in San Francisco. We might have the largest crew speaking on panels or leading sessions at NTC. But we haven’t been publicizing that fact much, because that’s not how we roll.

Socialbrite has already received a lot of love at NTC because of the thousands of free resources and tutorials we’ve made available to the nonprofit community since 2009. But it’s worth letting NTC attendees know which speakers we’ve got on tap, since there’s just so much going on at the conference!

Wednesday, April 4

Today, look for the following sessions:

Online Organizing for a Cause/Movement Building (hashtag #12NTCOnOrg on Twitter). Debra Askanse, 10:30 am to noon today, Cyril Magnin I (Parc 55 hotel).

Come and meet your fellow nptech-ers who are working in community building, movement building, and developing online organizing campaigns. Find support and as a place to discuss challenges, issues, online campaigns, and the brass tacks of how to build movements online. If you’ve ever developed an online campaign to develop leaders and recruit stakeholders for your cause, or want to learn more about it from your fellow online organizers, join us for this Birds of a Feather discussion.

Fellow panelists: Avi Kaplan of Rad Campaign and Charles Lenchner of Organizing 2.0.

Designing Online Engagement to Collaborate With Your Community (hashtag #12NTCCollab on Twitter). Debra Askanase, 1:30-3pm today, Yosemite B (Hilton).

You can design online engagement to unleash your evangelists. In this workshop, we’ll focus on all aspects of designing high-value, engaging, and participatory content that creates a partnership with your fans. A true evangelist is moved to create, is a seamless co-creator with your organization, and motivated spreader of content. Successful organizations intentionally design and construct multiple online channels that enable access for all fans and develop paths for relationship reciprocity and trust, fostering true evangelists.

Fellow panelists: Amy Sample Ward of NTEN and Vanessa Rhinesmith of StartSomeGood.

Personal & Professional Brand in Social Media (hashtag #12NTCPPB on Twitter). John Haydon (co-author of “Facebook for Dummies,” 3:30-5 pm today, Golden Gate 6 (Hilton).

Are you proudly representing your organization, seamlessly blending your personal and professional persona online? Or are you scared stiff that someone will figure out that your old beloved handle “bunnykiller” actually belongs to you, the Executive Director of the Animal Protection and Welfare Society? Are you stymied by your organization’s social media policy, annoyed that you can’t discuss politics, religion, and sports online? Do you juggle multiple online accounts in order to express yourself authentically in different spheres of your life, or have you embraced a modified authenticity, knowing that your grandma might be listening in? Do you behave differently on different platforms? Come discuss these issues and many more. Tell us your real life successes and failures.

Fellow panelist: Laura Norvig, ETR Associates.

Thursday, April 5

On Thursday, look for these sessions:

You Need a Strategy, Dammit, Not a Twitter Account (hashtag #12NTCDammit on Twitter), led by yours truly and Carla Schlemminger of Socialbrite. 10:30 am to noon, Plaza Room A (Hilton).

Sure, your nonprofit has a Facebook or Twitter account. So why aren’t you getting traction with social media? It all begins with a strategy. Nonprofit consultants J.D. Lasica and Carla Schlemminger of Socialbrite will map out the essential ingredients of a Social Media Strategic Plan that’s aligned with your mission, that enhances your fundraising efforts, and that’s integrated with development and marketing. We see a lot of industry events focus on tools and tactics, but your nonprofit needs a strategy to steer your team toward your organizational goals in the social media era. In this highly interactive session, J.D. and Carla will offer concrete steps and actionable advice and resources to help your organization create immediate and long-term impact. Continue reading

October 18, 2011

Media Cause: Crowdsourced online marketing for nonprofits

Image by arenacreative for Big Stock

Platform sources online volunteers to help nonprofits get the most out of the social Web

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, online media professionals, social media managers, marketing professionals, individuals.

Guest post by Jennifer Helfrich
Communications Manager, Media Cause

Having a social media strategy is an essential component for effective nonprofits and the causes they represent. However, creating a strong Web presence requires funding, technical skill and time – three things many nonprofits never have enough of. Case in point: James Schaffer, executive director of the Tiba Foundation, says finding time for the social Web is a frequent challenge. “Most of our time and effort goes to our actual project work, so when it comes to Web outreach, it can be a little overwhelming trying to gain a foothold out there.”

Media Cause allows volunteers from around the world to connect with nonprofits and offer their expertise on focused project needs.

Enter Media Cause. Eric Facas founded the nonprofit Media Cause in April to connect admirable organizations like the Tiba Foundation with Internet outreach professionals interested in volunteering. Facas found that social media experts capable of giving advice want to support good causes, but many don’t have the time to take on a pro bono client. For a flexible and relatively small time commitment, Media Cause allows volunteers from around the world to connect with nonprofits and offer their expertise on focused project needs. Most projects posted on Media Cause are hourlong commitments, can be sorted by cause and can be completed entirely online. Volunteers can offer expertise in three areas: search engine optimization, social media marketing and Google Grants support. Continue reading

September 26, 2011

7 ways Facebook’s Subscribe button can be a nonprofit game-changer

Facebook subscribers

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, social media managers, individuals

John HaydonUp until now there has been no way for the leaders within your nonprofit to join discussions about your cause on Facebook, unless they were willing to compromise their privacy. But now with the Subscribe Button, Facebook users can opt in to their public updates without being a friend.

Multiply the No. of organizational touch points on Facebook

1The Facebook experience is essentially a personal one. If given the choice, your fans would rather connect with the people they already know and respect in your organization.

One way to give them what they want is to select a handful of these respected employees to be spokespeople for your cause on Facebook. Once you’ve selected these folks, you can add them as featured admins on your Facebook Page displayed in the left-hand sidebar (see below).
admin panel

You could also create a custom tab called “Our People” with a two-sentence bio for each spokesperson and a link to their Profile.

Enhance relationships with your Facebook fans

2One way to think about the strategy mentioned in #2 is to remember that your brand is ultimately your people. They’re your brand at events, and on the telephone. So why wouldn’t they be your brand on Facebook?

By putting multiple spokespeople on the Facebook front lines, you’re giving your supporters more human ways to connect with your organization. Quantity and quality.

Segment communication channels

3It gets really interesting if you have leaders within specific focus areas. For example, UNICEF might promote spokespeople based on the countries they serve. This way, a donor who consistently supports the organization in Ghana can subscribe to updates from that UNICEF spokesperson. Continue reading

August 14, 2009

Social Media Innovation Camps

Social media photo

JD LasicaLast year, I was involved in discussions with several organizations — and received a grant from the Center for Social Media — to research a proposal to launch a series of Social Media Innovation Camps around the country (and eventually the world).

In the past year, Social Media Bootcamps have begun to sprout up all over, some of them from marketing organizations, others by well-known public-spirited not-for-profits like Social Media Club, which has been a pioneer in this field, and the series of Europe-based NESTA-funded Social Media Innovation Camps, with plans for a camp in Brisbane, Australia, in March 2010.

Meantime, I recently co-presented a social media workshop for 10 daily newspapers at the Knight Digital Media Center, and I’m giving (with David Cohn) a Social Media Bootcamp for ethnic media publishers at Seize the Moment at San Francisco State on Aug. 28, as well as other workshops later in the year.

With that preface, I’m reproducing here (and taking down from Zoho) a Foundation Proposal that we developed — but never sent to any foundations — so that if any interested parties happen to come across it, you can contact us for more information. I still believe the idea has a great deal of merit (though would revise the project in several areas), and that a series of traveling Social Media Innovation Camps can be especially useful to the nonprofit community.

To: Foundation(s) to be named
Applicant: Socialbrite
Organizations we’ve consulted with on this proposal:
• Center for Future Civic Media at MIT
• Society for New Communications Research
• Institute for Civic and Community Engagement at San Francisco State University
• Social Media Club
• Berkman Center for Internet and Society at Harvard University
• Center for Citizen Media
• Media Giraffe Project at the University of Massachusetts
• Center for Renaissance Journalism at San Francisco State University
• Ourmedia.org

Contact: J.D. Lasica (jd at socialbrite dot org)

Duration of project: 1 year, then self-sustaining

Description of project: Nationwide series of educational bootcamps focused on increasing civic engagement through social media. The effort is undergirded by an online community of social media mentors and a resource center for social media, online curricula and peer-to-peer learning.

Geographic area served by project: The plan targets 10 cities and communities in the United States in the first year. We intend to expand after that to Canada, Mexico and Europe after additional funding is secured from corporate sponsors.

Beneficiary groups targeted: Independent and ethnic media makers; NGOs and nonprofits seeking to take up the tools of social media; publishers of citizen media, community news and hyperlocal news sites; college and university educators; K-14 educators involved in traditional schools and in after-school programs; public broadcasters; newspapers and broadcast news organizations seeking to deploy tools that enable community participation; and citizens seeking to contribute to the community.

Continue reading