Guest post by Glenn Vander Laan
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, educators, activists, general public.
The idea for Crowdshout hit my business partners and me back in November 2011, a few months following the Arab Spring and during the Occupy Wall Street protests. We realized that despite all of the tools and technology out there to support advocacy, something was missing. The advent of social media and the smartphone was helping to change the world right in front of us, but it was clear to us that all of the puzzle pieces were yet to fall into place to fully enable and empower groups of people.
Social media is providing real-time visibility to the social, political and consumer issues that affect us as individuals and as a society. The rapid dissemination of information has changed the game for governments and corporations in both positive and negative ways.
While social media has been embraced as a large part of an overall communication strategy, it can also be used as a powerful weapon by people in reaction to unpopular plans and policies. Institutions must now consider how to react to public opinion — from a Change.org petition, Facebook campaign or a viral video on YouTube. In addition to this, the portability and capability provided by smartphones to access social media have allowed groups of individuals to communicate and organize very quickly and effectively in support of causes. Continue reading →
The graphic recording created during Socialbrite’s “You Need a Strategy” session at the 2012 Nonprofit Technology Conference.
SuperGuide to events for nonprofits & social good organizations
Here’s our roundup of conferences in the nonprofit and social change sectors coming up in 2013. This has become an annual tradition here at Socialbrite, and we hope you’ll bookmark this page and return to it throughout the year — we’ll be updating it throughout 2013 as more conference details firm up.
We’ll be reporting on many of these events and invite you to share your coverage or observations on Socialbrite, or let us know and we’ll tweet it or Facebook it. Throughout the year we’ll publish monthly calendars on the first of the month. Continue reading →
In line with the book’s focus on turning data into knowledge through powerful, insightful measurement and analytics of social media efforts, we wanted to share three simple tips and resources that nonprofits can put to work.
Of the $317 billion donated to nonprofits by individuals, currently about 15% is transacted online, but it’s growing at a whopping 35-55% a year. With Facebook now boasting over 1 billion active users and the “value” of a Like now said to be $217 per year for a nonprofit, social media is clearly playing an increasingly important role in helping causes secure the support they need to maximize impact.
We all wish we could raise more money online, but there are a select few tried and true ways for making that happen without investing tons of time or money, both of which are in short supply at just about every nonprofit. Continue reading →
As Social Media for Nonprofits, the country’s only conference series devoted to social media for social good, plans its Oct. 5 return to the nation’s capital, we thought it would be helpful to share three of the simplest, most practical tips some of our 100+ presenters (including Socialbrite’s JD Lasica and John Haydon) have shared with the 3,500+ nonprofits we’ve educated and empowered to date.
Optimal times for email and social media posts
1With email, the guiding rule is that you don’t want to be unread message number 38 of 62 when someone gets back to work from the weekend, so the best time to blast your list is mid-morning or mid-afternoon Tuesday, Wednesday or Thursday. On the other hand, with social media, your Facebook posts and tweets should be timed to catch people in their downtime. 8:45am when they’re on their way into work, 12:30pm when they’re checking their iPhone eating a burrito, 5:30pm on the bus ride home, and according to research, the single best time to post during the week is 9:30-11pm, after the kids go to sleep. Of course you should experiment with your own unique base and see what works, plus bear in mind what time zone(s) they’re in and try out on weekends. Continue reading →