April 11, 2011

CharityHowTo webinar: How to activate your nonprofit’s supporters

Needle

JD LasicaWe’ve long been admirers of CharityHowTo, the online resource for nonprofits looking to up their game. So it’s fitting that I’ll be joining partner John Haydon as a regular contributor to CharityHowTo’s webinar series — starting tomorrow.

Move the Needle! How To Get Your Supporters to Take More Action and Donate More Money ($69.95) is a 90-minute presentation and interactive session Tuesday (1 pm ET / 10 am PT) that will explore how to reach a new audience of supporters and turn casual supporters into active evangelists.

Whether you want to raise more funds, recruit more members, gather petition signatures, find volunteers for your cause or launch a full-fledged campaign, this session will offer guidance that will help your nonprofit create impact for years to come.

This webinar will dive deeply into strategy, tactics and tools available to nonprofits and change agents, with the goal of giving you practical takeaways on how to move the needle for your organization or cause. In addition, we’ll look at several practical, down-to-earth examples and case studies you can emulate.

Some of the questions we’ll cover:

  • What strategies & tactics will motivate supporters and newcomers to take specific actions on behalf of my nonprofit or cause?
  • What are the essential elements of a successful nonprofit campaign?
  • How do I use social media to raise awareness and drive action by my community?
  • Which nonprofits are moving the needle? We’ll show you success stories and what these organizations are doing right.
  • How can multimedia and video spur people to take action?
  • What are some of the cutting-edge tools that can be used for social good and to spread awareness?

Click ADD TO CART to take part.

5 bonus handouts

In addition to this live training, you’ll also receive these 5 downloadable handouts and guides at no additional cost:

(1) 12 Steps to Mobilize Your Cause — Summary of all the action items you need to conduct a successful campaign.

(2) 40 Hashtags for Social Good — Use these Twitter hashtags as you tweet for your cause to gain wider visibility and viral help from the community.

(3) 12 Social Action Hubs — Selectively plug into some of these online communities and crowdsource platforms to promote a social cause.

(4) A Mobile Activism User’s Guide — A 16-page guide introducing you to the world of mobile activism and showing you how you can take your organization mobile.

(5) 6 Twitter tips for nonprofits & change-makers — A series of tips to help your nonprofit use Twitter more strategically.

March 2, 2011

New bootcamp: Move the needle for your nonprofit!


A detail from the three-hour bootcamp taking place in Miami on April 4.

 

At Sustainatopia in Miami, take charge of new social technologies for your nonprofit, social enterprise or social cause

JD LasicaToday we’re announcing a new bootcamp for nonprofits and social entrepreneurs and other change-makers: Move the Needle! How to Mobilize Your Supporters to Take Action. We’re pretty excited about it — while I’ve put on a few social media bootcamps, and so has my Socialbrite colleague Sloane Berrent, this is our first combined effort.

Sloane and I hope you’ll pass along the word to your colleagues, especially those looking to use social media to activate their supporters. Here are the details:

What

Whether you want to grow your membership, raise funds or loans, recruit more followers, gather petition signatures, find volunteers for your cause or connect with your community, Move the Needle! How to Mobilize Your Supporters to Take Action will offer guidance that will help your organization create impact for years to come.

This special 3-hour workshop will dive deeply into strategy, tactics and tools available to social entrepreneurs and nonprofit change agents. Minutes later, Sustainatopia will rev up with the second annual Social Venture Capital/Social Enterprise Conference (SVC/SE – Miami).

Don’t be intimidated by social tools! Learn how to formulate a strategy, then put the right tools to use in this power-packed interactive workshop.

When & where

Monday, April 4, 9 am to noon
Miami Beach Convention Center

How much

$99 (email us for a 15% discount code for nonprofits)

Who should come

  • Nonprofit managers and executives
  • Representatives of foundations and NGOs
  • Community managers
  • Change agents and representatives of social cause organizations
  • Social enterprise executives, managers & aspiring entrepreneurs
  • VCs, investors and philanthropists
  • Political reformers, journalists and educators
  • Activists, advocates and those who want to make the world a better place

Speakers

J.D. Lasica is a social media strategist, consultant and author who is considered one of the world’s leading experts on the social Web. He is founder of Socialbrite.org, a learning hub & global consultancy that works with nonprofits and social enterprises, and Socialmedia.biz, which works with major brands. A blogger since 2001, J.D. co-founded Ourmedia.org, the first free video hosting site, a month before YouTube.

He has spoken at or given workshops at Harvard’s Berkman Center, Stanford, MIT, NYU, SXSW, the Cannes Film Festival and at events in Paris, Milan and Seoul. J.D. was named one of the Top 40 Silicon Valley Influencers and one of CNET’s Top 100 Media Bloggers. Follow him on Twitter at @jdlasica.

sloane-berrentSloane Berrent is a digital strategist focused on campaigns in social innovation and corporate social responsibility. She runs Answer With Action, a digital communications and marketing strategy consultancy that creates campaigns and events with immediate impact for businesses, and she is a partner in Socialbrite.

A former Kiva Fellow, she is the co-creator of Cause It’s My Birthday, a nationwide malaria prevention campaign. In January 2010 Sloane attended the World Economic Forum (Davos) as the citizen journalist for MySpace and The Wall Street Journal and in February 2011 she traveled to Haiti. She is a nationally recognized speaker on community building and “cause-filled living” and writes on her blog, The Causemopolitan. Follow her on Twitter at @sloane.

Agenda

This workshop will focus chiefly on practical, down-to-earth tactics and strategies that busy professionals can immediately take to engage supporters. The emphasis is on actionable takeaways. You’ll be introduced to several examples of social enterprises, nonprofits and organizations that are moving the needle — with real-world examples you can learn from.

We encourage interaction and questions during our sessions! If your social enterprise or nonprofits has “lessons learned” that you’d like to share, email us and we’ll call on you during the session.

Some of the questions we’ll cover:

  • What strategies & tactics will motivate supporters and newcomers to take specific actions on behalf of my organization or cause?
  • What are the essential elements of a successful advocacy campaign?
  • How can I successfully use social tools to mobilize my organization’s members, spread awareness, enlist supporters, raise funds and drive action?
  • How can storytelling and video advance the mission of my social enterprise?
  • Which organizations are moving the needle, and what are they doing right?
  • What are some of the cutting-edge tools and resources available for change agents looking to make a difference?
  • What do you want to know? Email us in advance. Continue reading
August 14, 2009

Social Media Innovation Camps

Social media photo

JD LasicaLast year, I was involved in discussions with several organizations — and received a grant from the Center for Social Media — to research a proposal to launch a series of Social Media Innovation Camps around the country (and eventually the world).

In the past year, Social Media Bootcamps have begun to sprout up all over, some of them from marketing organizations, others by well-known public-spirited not-for-profits like Social Media Club, which has been a pioneer in this field, and the series of Europe-based NESTA-funded Social Media Innovation Camps, with plans for a camp in Brisbane, Australia, in March 2010.

Meantime, I recently co-presented a social media workshop for 10 daily newspapers at the Knight Digital Media Center, and I’m giving (with David Cohn) a Social Media Bootcamp for ethnic media publishers at Seize the Moment at San Francisco State on Aug. 28, as well as other workshops later in the year.

With that preface, I’m reproducing here (and taking down from Zoho) a Foundation Proposal that we developed — but never sent to any foundations — so that if any interested parties happen to come across it, you can contact us for more information. I still believe the idea has a great deal of merit (though would revise the project in several areas), and that a series of traveling Social Media Innovation Camps can be especially useful to the nonprofit community.

To: Foundation(s) to be named
Applicant: Socialbrite
Organizations we’ve consulted with on this proposal:
• Center for Future Civic Media at MIT
• Society for New Communications Research
• Institute for Civic and Community Engagement at San Francisco State University
• Social Media Club
• Berkman Center for Internet and Society at Harvard University
• Center for Citizen Media
• Media Giraffe Project at the University of Massachusetts
• Center for Renaissance Journalism at San Francisco State University
• Ourmedia.org

Contact: J.D. Lasica (jd at socialbrite dot org)

Duration of project: 1 year, then self-sustaining

Description of project: Nationwide series of educational bootcamps focused on increasing civic engagement through social media. The effort is undergirded by an online community of social media mentors and a resource center for social media, online curricula and peer-to-peer learning.

Geographic area served by project: The plan targets 10 cities and communities in the United States in the first year. We intend to expand after that to Canada, Mexico and Europe after additional funding is secured from corporate sponsors.

Beneficiary groups targeted: Independent and ethnic media makers; NGOs and nonprofits seeking to take up the tools of social media; publishers of citizen media, community news and hyperlocal news sites; college and university educators; K-14 educators involved in traditional schools and in after-school programs; public broadcasters; newspapers and broadcast news organizations seeking to deploy tools that enable community participation; and citizens seeking to contribute to the community.

Continue reading