July 10, 2014

8 ways to make social media matter

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Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

Post by Nancy Schwartz
Nonprofit Marketing Problem Solver & Coach at Getting Attention.org

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Pressure. You feel it. I feel it. Every nonprofit communicator and fundraiser out there feels it. Social media pressure, that is.

Whether the source of this anxiety (Am I keeping up? Do I have a billion Facebook likes or Twitter followers? Is my Instagram strategy driving action?) is your immediate boss, board chair, or colleague in programs, it’s there. The pressure to generate a social media miracle.

Breathe—There Is a Solution

You can boost marketing and fundraising impact, and you can deflate that pressure. Here’s how:

1.  Get to know your people. Research, via online survey or calls, where your current supporters are when it comes to social media.

Continue reading

June 23, 2014

5 tips to start your nonprofit thought leadership plan

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Thought leadership can be one of the most effective communications strategies for nonprofits

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, social strategists.

Caroline AvakianEvery so often, change makers and nonprofit leaders are unsure about how to activate the most powerful resource they have — their intellectual capital.

Organizations can be treasure troves of big ideas just waiting to be unleashed and shared with the world, but these same organizations can have limited resources and small or non-existent communications and marketing teams more focused on sharing information and trying to drum up support in an overcrowded charity marketplace. Continue reading

May 27, 2014

Using POST to create a social media strategy

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The POST method is an easy-to-remember framework for creating your strategy.

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, marketers, managers, general public.

John HaydonThere seem to be countless tools available for social media marketers. Tools for managing social media, measuring it, and even for creating content that looks amazing!
Yes, technology can seem like a godsend.

But if you don’t have a solid strategy, you’re going to waste a lot of money on a lot of tools that promise a lot of results.

What does a social media strategy look like?

The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book Groundswell (Harvard Business Review Press) is a proven framework for developing a social media strategy. Continue reading

May 19, 2014

How nonprofits can extend their reach & build community

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Sharing with your audience on multiple levels is key

Post by Teddy Hunt

Target audience:  Nonprofits, cause organizations, foundations, NGOs, social enterprises, marketers, managers, general public.

teddy-huntNonprofit organizations have to reach their audiences effectively in order to find supporters and donors for the cause at hand. Social media offers nonprofits the very platform they need to get their voices heard, but going the social media route doesn’t necessarily guarantee success. In order for your nonprofit to extend their social reach, here are a few pointers that’ll help turn your nonprofit into a social media darling.

Get your story out there

As a nonprofit organization, you’re always working on telling your nonprofit’s story to your social media audience in the best way you can. You need to let your followers know what you’re trying to accomplish in a straightforward way while also giving your mission a personal touch.

There are many ways to go about telling your nonprofit’s story, but no matter how detailed you get with your mission, always remember the three w’s: who, what, and why. Who is it your nonprofit is helping, what is your nonprofit doing to accomplish its goals, and why has your nonprofit chosen its charitable field on a personal level? Continue reading

March 3, 2014

How to entice your board into the social media waters

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Find inducements & show them the payoff

This is the second part of a two-part series on making the case for your social media plan and initiatives. Also see:
Getting your board on board with social media

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, social media managers.

Caroline AvakianGetting your board engaged and on board with social media can prove to be a challenging task at many nonprofits. But your board members want to make a difference and have a real-world impact, right? Otherwise, why are they there.

So we’ve assembled this short list of ways board members can help support your organizational goals via social media.

• It is important to start small with your social media requests and to frame their initial engagement with social media around organizational programs that they understand are important to support. For example, you might want to ask them to do three LinkedIn updates around your upcoming gala or benefit. It’s important to be very specific about the asks and have them understand what the end goals and deadlines are. Continue reading

July 11, 2013

How nonprofits should capitalize on the mobile revolution

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Photo courtesy of kowitz (Creative Commons)

Start with a strategy to expand your reach to potential supporters

Guest post by Cassie Bair and Jenifer Snyder

Cassie + JeniferThe U.S. is going mobile. Even as people increase their number of mobile devices, many nonprofits are still hesitant about adding mobile to their organization’s initiatives. Misconceptions such as which tools are available through mobile for data collection, engagement and fundraising cause nonprofits to incorrectly believe that mobile can be a lot of work with little return.

The fact is, mobile is no longer just an exciting new addition to fundraising or engagement, but a tool that supporters expect you to have. The data around mobile proves it is a worthwhile venture for many nonprofits – beyond times of disaster. More than 20 percent of a typical organization’s web traffic comes from a mobile device. (Do you know your number?) Those users are generally more engaged online, through SMS, and donate via text as well as in other ways. Continue reading