September 2, 2014

7 tips for your nonprofit communications plan

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Photo by J.D. Lasica

How to maximize and follow through on your communications goals

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses.

John HaydonIf you’re like most nonprofit communicators, you have a list of specific quarterly or yearly goals. No doubt they include growing your e-mail list, acquiring new donors and increasing engagement on your Facebook updates.

But whatever your goals are, make sure they cover these seven tips below:

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August 21, 2014

My take on the ALS #IceBucketChallenge

Bill Gates
Video still of Bill Gates taking the ALS #IceBucketChallenge (via YouTube)

3 reasons I’ve decided to embrace this campaign — and why you should, too

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

Caroline AvakianAs you all likely know by now, the ALS #IceBucketChallenge is taking your Facebook news feed by storm. Your friends, colleagues, heck, even your grandmother might have been nominated to dump a bucket of cold water and ice on her head in the name of charity. And in this case, it’s a very good cause. ALS is Amyotrophic Lateral Sclerosis, also referred to as Lou Gehrig’s disease,a neurodegenerative disease characterized by muscle spasticity, rapidly progressive weakness due to muscle atrophy, and difficulty in speaking, swallowing, and breathing.

As a social media consultant working with social causes and nonprofits, I have taken great delight in the virality of this meme all in the name of a disease that gets very little attention and fundraising dollars. Continue reading

July 28, 2014

3 powerful email marketing examples from the pros

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Tell stories of impact, use humor & cultivate relationships for more powerful email marketing

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonAre you looking to breathe new life into your nonprofit’s e-mail marketing?

If so, you will love these tips three from my peers:

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July 10, 2014

8 ways to make social media matter

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Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

Post by Nancy Schwartz
Nonprofit Marketing Problem Solver & Coach at Getting Attention.org

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Pressure. You feel it. I feel it. Every nonprofit communicator and fundraiser out there feels it. Social media pressure, that is.

Whether the source of this anxiety (Am I keeping up? Do I have a billion Facebook likes or Twitter followers? Is my Instagram strategy driving action?) is your immediate boss, board chair, or colleague in programs, it’s there. The pressure to generate a social media miracle.

Breathe—There Is a Solution

You can boost marketing and fundraising impact, and you can deflate that pressure. Here’s how:

1.  Get to know your people. Research, via online survey or calls, where your current supporters are when it comes to social media.

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June 23, 2014

5 tips to start your nonprofit thought leadership plan

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Thought leadership can be one of the most effective communications strategies for nonprofits

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, social strategists.

Caroline AvakianEvery so often, change makers and nonprofit leaders are unsure about how to activate the most powerful resource they have — their intellectual capital.

Organizations can be treasure troves of big ideas just waiting to be unleashed and shared with the world, but these same organizations can have limited resources and small or non-existent communications and marketing teams more focused on sharing information and trying to drum up support in an overcrowded charity marketplace. Continue reading

May 27, 2014

Using POST to create a social media strategy

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The POST method is an easy-to-remember framework for creating your strategy.

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, marketers, managers, general public.

John HaydonThere seem to be countless tools available for social media marketers. Tools for managing social media, measuring it, and even for creating content that looks amazing!
Yes, technology can seem like a godsend.

But if you don’t have a solid strategy, you’re going to waste a lot of money on a lot of tools that promise a lot of results.

What does a social media strategy look like?

The POST method (People, Objectives, Strategy, Technology) was originally coined by Charlene Li and Josh Bernoff in their book Groundswell (Harvard Business Review Press) is a proven framework for developing a social media strategy. Continue reading