March 7, 2013

Crowdshout: Social advocacy made simple

App puts social actions in the palm of your hand

Guest post by Glenn Vander Laan
Co-founder, Crowdshout

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, educators, activists, general public.

GlennThe idea for Crowdshout hit my business partners and me back in November 2011, a few months following the Arab Spring and during the Occupy Wall Street protests. We realized that despite all of the tools and technology out there to support advocacy, something was missing. The advent of social media and the smartphone was helping to change the world right in front of us, but it was clear to us that all of the puzzle pieces were yet to fall into place to fully enable and empower groups of people.

crowdshout-icon Social media is providing real-time visibility to the social, political and consumer issues that affect us as individuals and as a society. The rapid dissemination of information has changed the game for governments and corporations in both positive and negative ways.

While social media has been embraced as a large part of an overall communication strategy, it can also be used as a powerful weapon by people in reaction to unpopular plans and policies. Institutions must now consider how to react to public opinion — from a Change.org petition, Facebook campaign or a viral video on YouTube.  In addition to this, the portability and capability provided by smartphones to access social media have allowed groups of individuals to communicate and organize very quickly and effectively in support of causes. Continue reading

February 6, 2013

4 kinds of Facebook ad types compared

facebook1

Understand the nuances of Facebook ads to find the best fit for your objectives

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, Web publishers, bloggers, social media managers, individuals.

John HaydonFacebook ads differ from almost every other type of Internet ad in at least two important ways:

1) Facebook ads target the interests expressed by users in their profile details, the pages and groups they like, and updates they post on their Timeline (new job, new relationship, new baby, etc.).

2) Facebook ads also scale word-of-mouth marketing to a massive degree by leveraging the recommendations between friends – a network of 140 billion connections Facebook calls the “social graph.” Continue reading

January 23, 2013

Five tips to create powerful infographics

How nonprofits can use infographics to demonstrate supporters’ impact

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, Web publishers, bloggers, social media managers, individuals.

John HaydonPeople support your organization for one reason: They view your organization as the agent of change they seek.

If they had the resources, they’d make the changes they desire by themselves. But they don’t, which is why you’re in their lives.

So when you tell the story of your cause, you need to show how supporters ultimately create the outcomes. Continue reading

January 14, 2013

How to get the best results from Facebook promoted posts

John HaydonIs your nonprofit considering using promoted posts on Facebook? With promoted posts, all you’re paying for is an increase in reach. There is no guarantee that you’ll get more comments, likes and shares, even though that’s what you want for long-term success. The more comments, likes and shares you get on a post, the more you’re leveraging true word of mouth.

So the key to investing your ad dollars wisely is to promote only posts that are already getting a lot of likes, comments and shares. You do this by ranking your most recent posts by virality within Facebook Insights. Watch the 4-minute video above for the complete rundown.

December 4, 2012

13 ways to boost your Facebook Page reach

Broaden your reach without spending a dime

John HaydonLately there has been a backlash from people saying that Facebook is forcing people to pay to have their page updates reach their Facebook fans.

While it’s true that many Facebook pages have seen a drop in reach, it’s not due to some conspiracy to force page administrators to buy ads. And it’s definitely not happening to all pages. Continue reading

November 19, 2012

6 ways to improve your Facebook fan engagement

Photo by 55His.com via Creative Commons

Infographic: Tactics to increase fan interaction

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonAmerican Express Open Forum recently published an infographic of Facebook engagement stats and recommended tactics for improving engagement rates on your Facebook page content.

Although this infographic isn’t specifically for nonprofits, the data and tactics still apply to nonprofits. Continue reading