April 16, 2012

PopVox: How to advocate your cause in Congress

PopVox: Get through to Congress from JD Lasica on Vimeo.

Online service offers easy way to contact members of Congress on behalf of a cause

Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, businesses, Web publishers, educators, journalists, general public.

JD LasicaOne of our matras here at Socialbrite is that online actions only matter if they make a difference in the real world. So we spend a lot of time working with online advocacy organizations to assess the impact they make with their legislative or fundraising campaigns.

One of the most effective tools to come along in recent years is PopVox, an online service that individuals and advocacy organizations can use to contact members of Congress on behalf of a cause.

With Congress returning from spring break today — with votes planned on the Buffett rule, gun bills and cybersecurity — it’s a good time to focus on what works, and doesn’t work, on Capitol Hill.

Marci Harris, founder and CEO of PopVox, founded the nonpartisan service based on her knowledge of how Congressional staffers interact with the public. As a former Congressional staffer, Marci said, “I was really frusteated with the way that information was coming into Congress.” She began keeping a long list of the ways that public input into legislation could be improved — and finally decided to do something about it herself.

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