January 18, 2016

2016 Nonprofit Communications Trends [INFOGRAPHIC]

Comm Trends

By Guest

Are you curious how your nonprofit’s marketing stacks up against your peers? Which marketing channels are most important to your peers? Do you share the same challenges faced by your peers?

All of these questions are answered in the Nonprofit Marketing Guides’ 2016 Nonprofit Communications Trends Report.

Highlights include:

  • Top goals for nonprofit communication directors in 2016: brand awareness & engaging community.
  • Your website is still the most important communications channel.
  • Facebook, Twitter and YouTube remain the top three social media sites for nonprofits.
  • Your peers are posting to Facebook at least once a day.
  • The goals of Executive Directors are more aligned with Development than Communications.
  • 59% of nonprofits will pay for Facebook advertising in 2016.
  • Recipe for nonprofit comm success? More dedicated staff, bigger budgets and more internal cooperation.

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January 4, 2016

5 Nonprofit Predictions for 2016

NONPROFIT PREDICTIONS 2016

Caroline Avakian Headshot final

Predictions are a tricky thing. They’re mostly comprised of strong currents of the present, past habits and a big dose of educated guessing. When it comes to nonprofits, there’s also an element of hopefulness that’s thrown in, at least in my list of predictions for 2016.

2015 has seen much innovation in technology and communication. The United Nations Sustainable Development Goals were recently approved and organizations and countries have started working towards the newly revamped goals. We’ve also seen the world change dramatically – terrorism in all its new iterations is ever present, and we’ll be seeing how nonprofits and global development and relief organizations respond to the current challenges on and off the ground. Here are my predictions for 2016 that reflect our changing global dynamics and expectations.

Social Media – Both large and small social good organizations will be capitalizing on hashtags in much more proactive and creative ways. We’ll be seeing more organizations use mainstream hashtags that aren’t necessarily exclusive to the nonprofit sector, such as #finance #innovation and #smallbiz to inject themselves into digital conversations that are related to their causes. We’re also going to be seeing the hashtags #globalgoals and #SDGS become increasingly popular unifying hashtags as social good organizations and countries come together to work on the newly approved United Nations Sustainable Development Goals. We’re also starting to see nonprofits dip their toes into social livestreaming apps like Periscope and Meerkat, and the capacity it has to take us to places and share experiences largely unseen by supporters and donors.

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January 12, 2015

Nonprofit Communications Trends Report for 2015

NPCOMM REPORT

john-haydon

As a consultant and trainer in the nonprofit community, I’ve been waiting with bated breath for the Nonprofit Communications Trends Report. And it’s here! Kivi published the first Nonprofit Communications Trends Report back in 2011, surveying 780 nonprofits.

For the most recent report, Kivi surveyed 1,535 nonprofits – mostly in the US.

Highlights from the 2015 Nonprofit Communications Trends Report are presented in an infographic (below), which includes the following eye-openers:

  • Nonprofits no longer have new donor acquisition as a primary goal. Instead, retaining current donors and engaging their communities is becoming more important.
  • Communications Directors and Development Directors have conflicting goals. Development, of course, wants to retain and acquire donors. Communications wants to focus less on fundraising and more on brand awareness and engagement.
  • Nonprofits are planning on sending more email and direct mail appeals in 2015. 45% of the participants said they will send monthly appeals, and 36% said they will send quarterly direct mail appeals.
  • Facebook is still the king of social media channels. 96% of participants have a Facebook page.
  • Nonprofits still say their website is the most important communications channel, followed by email and social media. This is as it should be.
  • Communications Directors are challenged with lack of time to produce quality content.
  • Facebook takes up more time than blogging or email marketing.

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