Image courtesy of Nonprofit Tech 2.0
Get results with CoTweet, Twylah, LiveIntent & more
Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, social media managers, individuals.
This is the part of our ongoing series on how organizations can get the most out of Twitter. Please check back weekly for the next installment, and see below for other installments in this series.
By Lindsay Oberst
Twitter has become an increasingly vital tool for businesses and nonprofits of all sizes. Now that you’ve had a chance to get more familiar with the social media platform, build up your following and even measure your level of influence against other organizations, it’s time to get down to the nitty gritty of using Twitter. We’re talking Twitter apps, people. There are hundreds of Twitter apps that exist, and rather than weed through them by trial and error, we’ve compiled a list of 10 apps we recommend to help nonprofits get serious about getting results with social media.
CoTweet: Proactive marketing solution
1 CoTweet is a powerhouse for Twitter accounts when you have multiple team members tweeting. It allows for scheduling, tracking and adding notes. Nonprofits can manage up to six Twitter accounts for free using the Standard edition. The ability to track past conversations is a great utility to remind you where you stand with each contact. You can also assign specific people to on-duty status. The Enterprise edition costs about $1,500 per month and is worth it for medium to large organizations. With this edition, you can manage campaigns, assign tasks and integrate the tool with third-party apps such as Salesforce.com. On the other hand, the interface is lacking and the analytics could be better. It also allows for Facebook management.
Rating: ★ ★ ★
Platforms: Web-based, iPhone, Android, Blackberry, Windows Mobile
MediaFunnel: The app for team tweeting
2 Media Funnel allows for more of your staff to be involved with the tweeting process. It supports multiple user types — admins, publishers, contributors and guests — and tweets can be placed in a queue for editorial review by a publisher or administrator. Scheduled tweets, brand alerts and tweets via email or SMS are supported. This tool also integrates with Salesforce.com, Zendesk, Twilio and Klout. The free plan allows for two users and no brand monitoring, while the standard plan offers many features and costs $1 per user per month or $1 per social media account, whichever is greater.
Rating: ★ ★ ★
Platforms: Desktop, iPhone, Android, Blackberry
Timely: Make your tweets count
3Timely analyzes your past 199 Twitter updates to determine what times during the day people are most likely to read your posts. You can schedule tweets to go live at those times and can use the bookmarklet to tweet links without leaving your current page. You can tweet right away or add the message to your queue. It’s free.
Rating: ★ ★ ★
Klout: Measuring online influence
4 Klout offers a daily sum