July 31, 2012

5 free tools for social media listening

Get grounded before you jump into the fire & start responding

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, Web publishers, educators.

Guest post by Carie Lewis
Humane Society of the United States

Listening is the first step in social media. You have to listen to what others are saying about you before you jump into the fire. Listening will tell you what people are saying, and where they are saying it, so you know where to get started.

Many of these tools are Twitter-focused, because Twitter is the easiest place to get started in listening.

Here are five free tools I recommend to get started.

Tweetbeep: Twitter alerts via email

1Tweetbeep is essentially Google Alerts for Twitter. Whenever you’re mentioned on Twitter, you’ll get sent an email with details of that mention. You  can specify any search term you want. This is great for people who are not ready for the power of Tweetdeck of HootSuite with all their bells and whistles. Twitter is the most real-time account you have of what people are saying about you, so it’s really important to have a Twitter listening tool that matches your comfort level.

Tweetdeck: Your command center

2Tweetdeck is great because it runs in the background and gives you desktop alerts for mentions, similar to Microsoft Outlook when you get a new email. You can customize the different columns and have an array of search terms for people talking about you on Twitter. For example, mine has the following columns: @ replies of my personal Twitter account, @ replies of my organizational account, mentions of “humane society,” mentions of “hsus” and direct messages. When you’re ready to get real serious, ask your IT department for a second monitor that you can put just Tweetdeck on. (See photo at top.)

Kurrently: Check your public persona

3It is amazing, and scary, how many people still do not lock down the privacy on their Facebook profiles. That’s what makes Kurrently so useful: It’s a search engine for public Facebook updates. It actually now pulls in a lot more than Facebook updates, but that’s what I find it most useful for. Continue reading

October 31, 2011

How to use Twitter to monitor your brand

twitter monitoring
Monitter is one of the Twitter tracking tools reviewed below.

Tips & tools for tracking what’s being said about your nonprofit

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, social media managers, individuals.

This is part of our ongoing series on how organizations can get the most out of Twitter. Please see below for other installments in this series.

By Lindsay Oberst
Socialbrite staff

Lindsay OberstPeople are talking about your nonprofit, especially on Twitter. Research shows that one out of three Twitter users talk about brands in their tweets. twitter-essentials You don’t have the time to moniter your organization’s Twitter stream all day long, hoping to catch any mentions of your name. Thankfully, it’s easy to keep an eye on your brand. You can save time by setting up the right tools for your Twitter account. Below you’ll find plenty of options for monitoring mentions and tracking keywords so that you can respond to supporters promptly and analyze your results for success.

 

Twilert Twitter monitor

Twilerts: Twitter alerts via email

1Twilerts is a brand application that enables you to receive regular email alerts of tweets containing your brand, or whatever keyword you want to stay on top of. Think Google Alerts for Twitter. It allows you to track up to 10 queries, using its basic or advanced options, after creating a free account through your Twitter account or through Gmail.

Rating: ★ ★ ★
Platforms: Web-based

PeopleBrowsr & Kred: Social analytics for serious marketers

2PeopleBrowsr is a Web-based search engine for real-time conversations. The possibility to search bios and tweets by authority, location and links are among its Twitter features. But this is only the beginning, as this tool provides you with plenty of more options to keep track of your brand. It will even analyze tweets and classify them as positive or negative and track sentiments overtime. PeopleBrowser also offers full social analytics solutions with the ability to monitor Facebook, blogs and forums. With pricing beginning at $149 per month per seat, this is clearly an option for power users who really want to go deep with their tracking. Interestingly, the company announced last month that it’s offering a new service called Kred as a competitor to Klout.

Rating: ★ ★ ★
Platforms: Web-based

sideline

Sideline: Keep on top of key terms

3Sideline is a free monitoring tool from Yahoo! that lets you specify keywords to keep track of via an attractive downloadable app. It runs on Adobe AIR and is open source (though Yahoo! sticks an odd “all rights reserved” notice at the bottom). Sideline has advanced search features, including auto-refreshing of search queries and scanning trending topics. It also offers an Influencers tool to watch what important people are saying about a topic. Watch a four-minute screencast at Vimeo.

Rating: ★ ★
Platforms: Desktop

SocialMention Twitter monitor

SocialMention: Social media search & analysis

4SocialMention lets you search keywords on Twitter; however, it also looks for mentions on 100+ social media properties. Place widgets of tracked searches on your website or create daily email alerts for searches. You can only search for one keyword at a time, although you can set up more than one alert. The dashboard, however, goes beyond only searching for your keyword; it also shows you sentiment, top related words, top users and top hashtags.

Rating: ★ ★ ★
Platforms: Web-based

Twitter

Twitter: Lists and advanced search

5Twitter offers several free tools which can help you keep track of what’s being said of your brand. The ability to create Twitter lists can be hugely helpful if you keep them organized. Third-party apps, such as Hootsuite and Tweetdeck, make viewing lists easier. With the advanced search options, you can monitor negative impressions, questions and tweets by location.

Rating: ★ ★
Platforms: Web-based
Continue reading