September 17, 2013

Twtrland: Find your nonprofit’s top influencers

NWF
NWF on Twitter: some of the social analytics firepower that Twtrland provides.

How to identify potential champions for your cause

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, educators, journalists, Web publishers, Twitter users.

JD LasicaWhen I give my webinars on CharityHowTo, one of the questions that often comes up is: How do I get visibility for my organization’s website, blog or cause?

The answer is not to focus exclusively on your site or search engine strategies. It’s about enlisting supporters to help spread the word about the awesome work you’re doing. Use your community!

To go down that road begins with identifying the influencers in your space who’ll help carry the message forward, right?

And that’s why you need to know about Twtrland, a social intelligence tool that offers incredibly useful insights about the individuals on Twitter — and, soon, other social networks — who bring the most weight to bear on a particular topic. Probably your topic. Continue reading

April 25, 2013

10 tips for crafting engaging tweets

Engaging tweets

Interact with your audience for maximum impact

This is another entry in our ongoing series on effective use of Twitter.

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, marketers, social media managers, individuals.

Guest post by Valerie J. Wilson

twitter-essentials

valerieTweets are a fantastic way to draw kindness and attention to a cause that matters. The key is to engage with your audience and to get them to respond. The more followers you have, the stronger your brand and awareness will be. The goal is for your followers to collect their posse and join efforts to create an even bigger impact.

Read on to learn about the most effective tips that will gain fellowship and followers.

Establish your objective

Internet  target

1Once you know what your objective is, you’ll be able to cater your Twitter account to accomplish the task at hand. There are lots of different types of accounts, but the two most common for organizations are for a) fundraising and b) information and awareness. Once your goal is clear to your team, you’ll be able to clarify that objective to followers. Continue reading

October 24, 2011

10 great get-down-to-business Twitter apps for nonprofits

twitter apps nonprofits
Image courtesy of Nonprofit Tech 2.0

Get results with CoTweet, Twylah, LiveIntent & more

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, social media managers, individuals.

This is the part of our ongoing series on how organizations can get the most out of Twitter. Please check back weekly for the next installment, and see below for other installments in this series.

By Lindsay Oberst
Socialbrite staff

Lindsay OberstTwitter has become an increasingly vital tool for businesses and nonprofits of all sizes. Now that you’ve had a chance to get more familiar with the social media platform, build up your following and even twitter-essentialsmeasure your level of influence against other organizations, it’s time to get down to the nitty gritty of using Twitter. We’re talking Twitter apps, people. There are hundreds of Twitter apps that exist, and rather than weed through them by trial and error, we’ve compiled a list of 10 apps we recommend to help nonprofits get serious about getting results with social media.

 

cotweet

CoTweet: Proactive marketing solution

1 CoTweet is a powerhouse for Twitter accounts when you have multiple team members tweeting. It allows for scheduling, tracking and adding notes. Nonprofits can manage up to six Twitter accounts for free using the Standard edition. The ability to track past conversations is a great utility to remind you where you stand with each contact. You can also assign specific people to on-duty status. The Enterprise edition costs about $1,500 per month and is worth it for medium to large organizations. With this edition, you can manage campaigns, assign tasks and integrate the tool with third-party apps such as Salesforce.com. On the other hand, the interface is lacking and the analytics could be better. It also allows for Facebook management.

Rating: ★ ★ ★
Platforms: Web-based, iPhone, Android, Blackberry, Windows Mobile

media funnel

MediaFunnel: The app for team tweeting

2 Media Funnel allows for more of your staff to be involved with the tweeting process. It supports multiple user types — admins, publishers, contributors and guests — and tweets can be placed in a queue for editorial review by a publisher or administrator. Scheduled tweets, brand alerts and tweets via email or SMS are supported. This tool also integrates with Salesforce.com, Zendesk, Twilio and Klout. The free plan allows for two users and no brand monitoring, while the standard plan offers many features and costs $1 per user per month or $1 per social media account, whichever is greater.

Rating: ★ ★ ★
Platforms: Desktop, iPhone, Android, Blackberry

timely twitter tools

Timely: Make your tweets count

3Timely analyzes your past 199 Twitter updates to determine what times during the day people are most likely to read your posts. You can schedule tweets to go live at those times and can use the bookmarklet to tweet links without leaving your current page. You can tweet right away or add the message to your queue. It’s free.

Rating: ★ ★ ★
Platforms: Web

Klout: Measuring online influence

4 Klout offers a daily summary of your organization’s or team members’ social media influence, with a ranking that factors in your reach and impact on Twitter (metrics such as retweets, follower counts, list memberships, unique mentions), Facebook and LinkedIn. Klout has an open API that’s integrated into many Twitter apps: More than 750 partners use Klout data, including Hootsuite, CoTweet and Attensity 360. For the end user, its analytics platform is rich and easy to use, even if the methodology used in spitting out a Klout Score is a bit opaque.

Rating: ★ ★ ★
Platforms: Web-based, iPhone (Social Score), Android

twylah twitter tools

Twylah: Branded pages for your Twitter account

5Twylah creates one page that sums up your nonprofit brand. This custom page automatically organizes your tweets into topics that you tweet about most often. Users can interact on your page by retweeting and responding to messages. The biggest benefits this tool brings are for SEO. Google no longer indexes tweets, but it does index each Twylah page and the tweets within it, giving your tweets a longer life. It also offers PowerTweets, which creates a separate landing page for your tweets with other recommended messages. It’s good to use this for blog posts, but if you do it too much, you might annoy your followers.

Rating: ★ ★ ★
Platforms: Web

qwitter twitter apps

Qwitter: Find out who unfollows you

6Qwitter lets you know when someone stops following you after your last tweet, so you can identify what might have made them unfollow you. This free tool automatically e-mails you when someone unfollows you. If you’re a nonprofit and you tweet about sports and then three people immediately unfollow you, you might want to keep your messages more on topic.
Rating: ★ ★
Platforms: Web Continue reading

October 17, 2011

Best Twitter dashboards for nonprofits

Twitter clients
Image by Joe Pemberton on Flickr

Choose one of these 7 tools to improve your Twitter workflow

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, social media managers, individuals.

Summary: As Twitter becomes part of your routine — and especially if you manage multiple accounts — it’s easy to feel as if you’re floundering in the incessant flood of information. But a good Twitter dashboard (sometimes called an application or client) gives you access to your accounts in one place and can help you stay afloat by making it easier to monitor, plan and track updates and conversations.

Here we compare our top seven Twitter dashboards, as well as list others that may work best for you and your organization. Compare these to our earlier roundup of Top 10 social media dashboard tools.

This is the part of our ongoing series on how organizations can get the most out of Twitter. Please check back weekly for the next installment. Also see:

twitter-essentials

8 nonprofit Twitter superstars
12-step guide on how to live-tweet an event
24 best practices for nonprofits using Twitter
7 top tools to measure performance & influence on Twitter

By Lindsay Oberst
Socialbrite staff

Lindsay OberstTwitter dashboards come in two types: desktop and Web-based. Which one best fits your organization depends on your preferences. While some people prefer to separate their Twitter and Internet experiences, other people find it easier to keep everything within the Web browser.

One downside of running a separate desktop client is that it can slow down your computer. However, even though Web-based solutions don’t require updates as do desktop ones, they also occasionally don’t work properly. Many of these clients also work on other platforms, including iPhones, Androids, iPads and others. All of these tools can be a bit daunting at first, so expect to spend some time getting familiar with them.

 

tweetdeck

TweetDeck: An all-in-one desktop dashboard

1TweetDeck allows you to schedule tweets, to follow and unfollow accounts, and to create separate columns to track hashtags, keywords and Twitter lists. It also supports Geo-tagged tweets. You can track links using the url shortener bit.ly, and if you feel limited by 140 characters, a service called deck.ly allows you to tweet longer. The pop-up notifications can be helpful if you need to stay updated on a certain topic or keyword throughout the day. Unfortunately, you can’t filter the pop-ups but you can turn them off. On the negative side, this desktop tool has been known to slow some computers down since it uses Adobe AIR.

Twitter acquired Tweetdeck in May 2011, and although they have not done so yet, and haven’t shown any signs that they will, some people have concerns that Twitter might shut down Tweetdeck to protect itself. For now, this dashboard also simplifies Facebook, Myspace and Foursquare account management. Plus, its Android app gets the best reviews.

Rating: ★ ★ ★ ★
Platforms: Desktop, iPhone, iPad, Android

Hootsuite: Web-based productivity dashboard

2Like TweetDeck, Hootsuite can also schedule tweets, follow and unfollow people, and create separate tabs for monitoring. This intuitive dashboard has several useful features. First, it is designed to make collaborating and organization easy. Second, it offers free analytics, including a built-in url shortener, which tracks your tweeted links. Other useful features include displaying a user’s Klout score, which measures online influence, and a bookmarklet that allows you to tweet about a page without leaving your current tab. It also supports Facebook, LinkedIn, Ping.fm, WordPress.com, MySpace, Foursquare and mixi. Plus, real-time searches can be embedded on your website. On the downside, this client can fall asleep with inactivity, which disrupts any monitored streams.

The free version of this tool provides you with free social analytics, five social profiles and it’s ad-supported. Or you can opt for the $5.99 per month Pro version that allows you to have one team member, plus unlimited social profiles, enhanced analytics, no ads and more. The iPhone app is excellent for tweeting on the go. Hootsuite also continues to improve its service. Three updates announced this month provide geo-analytic technology, deeper integration with LinkedIn and crowd-sourced explanations of trending topics.

Rating: ★ ★ ★ ★
Platforms: Web, iPhone, iPad, Android, BlackBerry and Keitai