March 3, 2014

How to entice your board into the social media waters

boardroom

Find inducements & show them the payoff

This is the second part of a two-part series on making the case for your social media plan and initiatives. Also see:
Getting your board on board with social media

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, social media managers.

Caroline AvakianGetting your board engaged and on board with social media can prove to be a challenging task at many nonprofits. But your board members want to make a difference and have a real-world impact, right? Otherwise, why are they there.

So we’ve assembled this short list of ways board members can help support your organizational goals via social media.

• It is important to start small with your social media requests and to frame their initial engagement with social media around organizational programs that they understand are important to support. For example, you might want to ask them to do three LinkedIn updates around your upcoming gala or benefit. It’s important to be very specific about the asks and have them understand what the end goals and deadlines are. Continue reading

April 25, 2013

10 tips for crafting engaging tweets

Engaging tweets

Interact with your audience for maximum impact

This is another entry in our ongoing series on effective use of Twitter.

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, marketers, social media managers, individuals.

Guest post by Valerie J. Wilson

twitter-essentials

valerieTweets are a fantastic way to draw kindness and attention to a cause that matters. The key is to engage with your audience and to get them to respond. The more followers you have, the stronger your brand and awareness will be. The goal is for your followers to collect their posse and join efforts to create an even bigger impact.

Read on to learn about the most effective tips that will gain fellowship and followers.

Establish your objective

Internet  target

1Once you know what your objective is, you’ll be able to cater your Twitter account to accomplish the task at hand. There are lots of different types of accounts, but the two most common for organizations are for a) fundraising and b) information and awareness. Once your goal is clear to your team, you’ll be able to clarify that objective to followers. Continue reading

April 18, 2013

6 ways to optimize calls to action in your blog posts

Petitions.com

Be clear, optimize and analyze for great impact

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook users.
John HaydonWhen you think about calls to action on your website, you typically think about landing pages. For example, your donation page or your email sign-up form.

But how often do you think about the calls to action in the blog posts you’re publishing each week?

Before we get into the nitty gritty, let’s get one thing straight:

The chief purpose for your website is to encourage people to act. Whether it’s making a donation, joining your email list, signing a petition, or changing a habit, the purpose of your website is to encourage actions.

Here are six simple ways to improve the calls to actions in your blog posts: Continue reading

April 11, 2013

25 SMART social media objectives

SMART

How nonprofits can use SMART goals to chart impact

Guest post by Beth Kanter
Beth’s Blog

beth-kanterUsing SMART objectives for nonprofit communications strategies is not a new idea. Spitfire’s useful SMART chart planning tool has been used by many nonprofits over the years.

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. The Aspen Institute’s Continuous Progress blog points out they come in three flavors:

Tactical: Tools and techniques
Results: Money, time, or other tangible result that can be converted
Capacity: People, content, workflow, learning Continue reading

March 27, 2013

3 ways nonprofits can use Facebook apps to motivate donors

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Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, fundraising pros, marketers.

Guest post by Jim Belosic
CEO, Shortstack

Jim BelosicAnyone who works for a nonprofit knows all too well about the donation scramble. This is why creating an impactful Facebook Page should be an integral part your marketing efforts is a no-brainer.

Facebook serves as a doorway to donors, allowing nonprofits to provide brief updates and news bites to constituents. It’s also a one-stop shop for photos, success stories, and calls to action, which reinforce the mission. Plus, Facebook is a favorite tool among nonprofits because of its low, low price of … free!

Using custom apps like ShortStack can help increase donations during fundraising campaigns. Check out these three ways that nonprofits can use Facebook apps to motivate donors. Continue reading