July 27, 2015

(VIDEO) Leveraging Periscope App for Social Good

Caroline Avakian Headshot finalAs a follow-up to my post on Periscope for Nonprofits: A Quick Guide & Review, I gave a video interview last week with Stephen Shattuck from Bloomerang. The interview covers how nonprofits can leverage Periscope – Twiiter’s new live streaming mobile app – to better reach and communicate with their supporters and donors.

I’ve been getting so many questions, and there’s been so much interest in this new app from the nonprofit community, that I thought posting this video Q and A would be an additional way to get the Persicope basics down, as well as some best practices and ideas on how your nonprofit can put Periscope to work.

Is your nonprofit using Periscope? Let me know in the comments! I’m doing a series of early case studies on Periscope for Nonprofts, and would love to feature how your nonprofit is leveraging Periscope for social or environmental good.

July 10, 2015

Nonprofit Case Study: Periscope for Nonprofits

Case study series - gift of lfe

Caroline Avakian Headshot finalAs a follow-up to my Periscope for Nonprofits Quick Guide, I wanted to focus on real Nonprofit Periscopers, and how they’re using this new tool for social good.

Today, I’m featuring Jennifer Tislerics, the Special Events & Partnerships Coordinator for Gift of Life Michigan. Gift of Life Michigan coordinates organ and tissue donations from deceased donors for the state. Jennifer also handles social media, youth outreach, faith-based programs, workplace outreach, and more.

As a refresher, Periscope is a three month-old, free mobile app that allows any user to live stream from wherever they are. Jennifer bravely responded to our call out for ‘Nonprofit Periscopers’ and she had a lot of great advice to offer in our Q & A.

1) What made you want to try out Periscope? Was it a strategic move as part of a larger social strategy, or did you want to experiment with the app first to see if it would work for your nonprofit?

jennifer TislericsI saw the Michigan Secretary of State staff using Periscope at a press conference during National Donate Life Month in April. (In Michigan our Secretary of State oversees the DMV, and helps coordinate the state’s organ donor registry.) It seemed like an easy way to engage a broader audience in an event. I watched a few other broadcasts on the iPad and was intrigued by the possibilities to engage distant supporters in real-time. I decided to experiment with it a bit, to see how it might benefit our organization and cause.

Continue reading

June 1, 2015

25 Nonprofit Twitter tips from the pros



  1. Try to include an image in your tweets. Twitter is like looking out the window of a fast moving train. If you insert insert a “billboard” (photo or graphic image) tweet, people will notice it.-  Noland Hoshino
  2. Always, always check your links!–  Jenn Johnson
  3. For every self serving post you tweet…engage with one of your constituents. Michael Dougherty
  4. Don’t let your tweets devolve to mere “press releases.” Experiment with your nonprofit’s voice so that you can be interesting to those who choose to follow you.-  Marc A. Pitman
  5. Write specific thank you messages to your supporters along with their twitter handles during online fundraising efforts. More likely than not they’ll retweet you and expand your campaign’s reach.-  Mark Hallman

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September 29, 2014

9 tips for using Twitter to tap into #globaldev community


Post by Gemma McNeil-Walsh

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises

gemma-mcneil-walsh-jpegIf you were to ask me what my most useful resource during a three-year undergraduate development studies degree has been, I think the answer might surprise you: Twitter. Although I initially joined Twitter so that I could join in on my housemates’ banter about cupcakes and Ryan Gosling (don’t judge), I quickly found Twitter to be an invaluable professional and career development resource. I decided to leave the Ryan Gosling banter to Facebook, the pictures of cupcakes to Instagram, and came to see Twitter as a ‘rolling online CV’. Continue reading

July 10, 2014

8 ways to make social media matter


Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

Post by Nancy Schwartz
Nonprofit Marketing Problem Solver & Coach at Getting Attention.org


Pressure. You feel it. I feel it. Every nonprofit communicator and fundraiser out there feels it. Social media pressure, that is.

Whether the source of this anxiety (Am I keeping up? Do I have a billion Facebook likes or Twitter followers? Is my Instagram strategy driving action?) is your immediate boss, board chair, or colleague in programs, it’s there. The pressure to generate a social media miracle.

Breathe—There Is a Solution

You can boost marketing and fundraising impact, and you can deflate that pressure. Here’s how:

1.  Get to know your people. Research, via online survey or calls, where your current supporters are when it comes to social media.

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March 3, 2014

How to entice your board into the social media waters


Find inducements & show them the payoff

This is the second part of a two-part series on making the case for your social media plan and initiatives. Also see:
Getting your board on board with social media

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, social media managers.

Caroline AvakianGetting your board engaged and on board with social media can prove to be a challenging task at many nonprofits. But your board members want to make a difference and have a real-world impact, right? Otherwise, why are they there.

So we’ve assembled this short list of ways board members can help support your organizational goals via social media.

• It is important to start small with your social media requests and to frame their initial engagement with social media around organizational programs that they understand are important to support. For example, you might want to ask them to do three LinkedIn updates around your upcoming gala or benefit. It’s important to be very specific about the asks and have them understand what the end goals and deadlines are. Continue reading