June 26, 2013

What’s good virality for my Facebook Page?

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Why your benchmark depends on your organization

Target audience: Nonprofits, cause organizations, foundations, NGOs, organizations, social enterprises, small businesses, Facebook administrators.

John HaydonAre you familiar with the term virality — at least how it’s used on Facebook? Of the overall number of people who read an update on your Facebook page, virality refers to the percentage of people who then liked, commented on or shared it.

For example, if 1,000 people saw a photo you posted on your Facebook page and 100 people liked, commented on, or shared it, the virality rate would be 10 percent.

Because virality highlights how people talk about your posts, it’s essentially a measurement of content quality. The more relevant and interesting your update is, the higher your virality will be for that update. Continue reading