October 9, 2012

Video for your cause: Get giddy over Viddy

How 15-second videos are taking advocacy campaigning to the next level

This is the third part of a series on how nonprofits can use video. Also see:
• Part 1: What to consider when investing in video
• Part 2: 7 top video editing tools for nonprofits

Guest post by Mike Kondratick
Director of Strategy, See3 Communications

Nothing tells the real, impactful human stories of actual constituents like video. In the years that I spent as an advocacy program director, collecting user-generated video from our supporters – advocate stories, testimonials, and messages to legislators – was always high on the priority list.

These programs, no matter how well conceived or how good our intentions, were always difficult to manage. Folks would use a variety of ways to capture the video: Flip cams, their laptop’s camera, their smartphone, etc. The video got back to us in different ways: email, links to YouTube pages, posted to our Facebook fan page, etc. Organizing the footage to make the desired impression on potential advocates and/or legislators was a time suck. And, regardless of how well we crafted message points for our supporters to simplify the process and make it less stressful, the video that came back had varying levels of usability. In short, these programs were a hot mess. Continue reading