Target group: Cause organizations, nonprofits, NGOs, educators, students, businesses, general public
Many organizations and users don’t give a second thought to the rights you forfeit over the use of your content when you post a video to a site like YouTube. Here’s a site-by-site breakdown of what you get — and give up — by consenting to the Terms of Service at some of the major video sites.
- Ownership/licensing: You own your work but grant YouTube wide rights to reuse it.
- Creative Commons licenses?: Not yet permitted. (Creative Commons explained.)
- Payment to producers?: No.
- Can you remove your work?: Yes.
- Can they sell or license your video?: Yes.
- Can they put ads on or around your video?: Yes.
- Share your data with third parties?: No, though users may need to opt out.
- Unsolicited emails?: No, though users may need to opt out.
- Bottom line: YouTube is the 800-lb. gorilla of video hosting sites. Most people are there to gain visibility rather than income for their works; it remains to be seen how they’ll react if their work is sold to a third party without compensation to them.