Make sure your nonprofit is directly related to the cause you’re promoting

Guest post by Chelsea Whitaker
SankyNet

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, educators, Google AdWords advertisers.

For many nonprofits, search engine marketing is an important part of your online acquisition strategy. By bidding on mission-specific keywords, organizations run a short text ad as a “paid search placement” or “sponsored search result” on the search engines Google, Bing or Yahoo.

This can be a powerful tool, but there is a learning curve that many nonprofits find hard to navigate. Google Grants gives nonprofits a budget of up to $10,000 a month to work with, but it doesn’t come with easy “how-to” manual, leaving many organizations struggling with unfamiliar terminology and intimidating interface. Continue reading →